Digital Marketing

I wrote many targets. Some of the ground up, others as a quick update and others that I inherited medium campaign with a CTA that made no sense and a form that nobody could find. On the way I learned what actually works (and what not) when it comes to the best practices on the […]

As a marketer, it is one of the reasons why I think it is fun to work in e -mails that we not only send messages, but also receive them. Being on both sides is a great way to get a perspective that they experienced on their list.

For what appears like eternal, “Google” was synonymous with “search”. Do you have a question? Google it. Looking for a product? Google it. However, consumer search behavior has changed.

The beauty of the freelancer for most of my decades of career is that I worked on both sides of the B2B and B2C marketing coins. For a week I help a B2B SAA brand to rewrite a white paper. In the next I am deep in campaign planning for a B2C real estate brand.

Do you remember the last time you received an e -mail that started with ‘Hey {first_name}’ and immediately wanted to delete it? This visceral reaction is not just about a poor execution – but signals a fundamental shift in the expectations of buyers. Drift Kings Media research shows These 78% of customers expect more personalization

The content of content is the secret to maintain its excellent content in front of more people. Instead of only publishing your content on your website, content syndication requires the content on the Internet.

Microsoft Excel Know-how is expected so that it hardly justifies a line in a resume. But how well do you really know how to use it?

With more than 1 billion a month Active users, Instagram, is one of the most important social media platforms for marketers and business owners who contact their audience.

The HubSpot Transaction Mail Add-on is a special e-mail delivery solution with which companies can send automated, related communications such as order confirmations, passwords and account updates via a dedicated IP address.

Do you have to learn HTML, CSS and JavaScript in web design if you can simply create websites with AI-driven tools? That is a question that stopped me in the tracks because there is no simple answer.