Digital Marketing

Why do you buy certain brands of products and services when there are cheaper options? Often it all comes down to a compelling brand mission – like these 35 mission statement examples I’ve put together to inspire you.

A long time ago (that’s how long it’s been since Nickelback had hits), my marketing director asked me how valuable my brand-building programs were to the company. My answer to him was always the same: “Good things.” In mid-2024, brands are desperate for every piece of content to grab their audience’s attention. This is no

Hear NEW! Listen to article Log in or register to access this audio feature! Don’t worry…it’s FREE! Revenue enablement has changed: Previously, the role was largely about delivering content and training to your sales team, but the mainstream adoption of AI has turned that model on its head. Large Language

Social media offers a volatile space for marketing. Engagement rules vary by platform, as do audiences and opportunities for brands. The platforms’ popularity ebbs and flows as new challengers emerge hoping to shake up the scene and steal the spotlight. Once seemingly stable and reliable, shared media channels are shifting their business priorities and becoming

Online marketing campaigns are the lifeblood of any successful business venture. Every touchpoint can make a brand a star or banish it to the depths of the internet; The stakes couldn’t be higher. As companies compete for consumer attention in the crowded digital marketplace, the need for campaigns that not only engage audiences but also

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Developing a consistent brand begins with creating a brand style guide. These branding rulebooks help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public.

I recently had two interesting conversations with marketing leaders. Both were about the same question: “Where do we start?” One told me that she had planned a completely new content operation for her marketing department. She had gotten the green light from leadership, but everyone was so busy with other work that they weren’t sure

Baby Boomers and Gen accordingly current research from crier. The report was based on data from a survey of 800 people aged 18 to 54. About 60% of baby boomers and 50% of the generation About 76% of baby boomers and 65% of the generation About 48% of baby boomers and 46% of the generation

Mastering SEO for eCommerce isn’t just an option; it is a necessity. E-commerce success is measured not only by the quality of products and services, but also by a brand’s ability to stand out in the vast ocean of online retailers. Search engine optimization or SEO is proving to be an indispensable strategy for eCommerce