Digital Marketing

Every year, the digital marketing industry experiences huge and unexpected changes in practices that keep marketers on their toes. Even in a year as turbulent as 2021, the changes and developments in the industry have not disappointed. To say the least, we can expect digital marketing trends in 2022 to be the most groundbreaking yet. […]

I recently bought an adorable cable knit sweater from TikTok Shop just because I saw an influencer Post about it. The appeal that influencers of all followers have on social media users is great today. Finally, 63% of consumers are likely to purchase products promoted by an influencer they trust. In my role at Nickelodeon,

How many times have you heard that duplicate content is the worst thing you can do to your website and that Google will end up penalizing you with a lower ranking for this atrocity? What if I tell you this isn’t the case? Duplicate content will not hurt your website rankings. Unfortunately, these rumors are

As a startup founder or marketing leader, you’ve probably heard the mantra “sales is everything.” But what does that mean? Really mean, and how do you put it into practice?

Two months into 2022, the marketing world is changing at an unstoppable pace. It is clear that social media platforms like Instagram and Tiktok can no longer be ignored if you want to establish your brand. Advanced features and changing algorithms make it difficult for inexperienced users to realize the potential of these platforms. However,

I’ve been freelancing for almost 6 years now (gosh, time flies). Initially, I did not formalize my agreements with clients – no signed documents or contracts. But as I gained more experience, I realized that if I wanted to grow my business, I needed to set ground rules and put them in writing. After I

Many businesses struggle in the world of digital marketing trying to get more conversions. However, they don’t know where to start and which options to choose. With social media and digital marketing booming, focusing on your landing pages is another useful way to drive more traffic to your services. Various digital marketing companies offer services

If you’re just getting started with local SEO, this Google My Business guide is the perfect place to start. Even though GMB looks simple and fairly intuitive, there are a lot of things to consider. You will really benefit from it only if Your entry is set up correctly. Remember: When people are looking for

Social media has become quite a powerful tool in the modern world. Today it is used as an entertainment, information and communication medium. According to a study by Statista In 2020, social media had around 3.6 billion active users worldwide and the number is expected to rise to 4.41 billion in 2025. With so many

If you’re not sure what a blog is, you’ve probably come across one before. Maybe you came across a blog while searching for “healthy dinner recipes.” Maybe you don’t know it, but you’re on a blog now. I love blogging. I created my first blog in 2010, but stopped writing it the exact moment I