Digital Marketing

Every time I work with a new brand, conducting a competitive analysis is one of my top priorities.

Hear NEW! Listen to article Log in or register to access this audio feature! Don’t worry…it’s FREE! Rebranding presents a dilemma: it’s all about change, but it’s about customers Love Consistency. Although a rebrand offers the potential for new markets, increased exposure and stronger positioning, balancing a desire for change

Report: Capture > Traffic Capture: Search default channel group Dimension: session campaign Secondary dimension: date Filter: Source medium contains “newsletter” Andy passes the report to ChatGPT and gives the following prompt: “Draw two diagrams. One shows correlations per month. One shows correlations by day of the week. Normalize the data.” The monthly correlation chart shows

As companies increase marketing content production, their efforts often become fragmented. As more and more content is created across teams and locations, brand messaging can become diluted and processes become inefficient. How can organizations avoid these consequences? An infographic (below) from VML And In terms of content examines how leaders can control content chaos. Specifically,

Thanks to AI, any marketer can create a blog post, article, or other type of content in minutes. But whether that content resonates with your audience is a different story – especially if you rely on keyword research and generic AI ideas in your strategy. It may improve your search rankings, but it doesn’t necessarily

How your content marketing is presented is just as important as what it says. In other words, even the most compelling brand message will be lost without good design. An infographic (below) from Column five Explores how to increase the quality of your visuals. Specifically, there are 10 key design areas to focus on: color,

The social media landscape is a dynamic beast. With new trends appearing seemingly every day and audience attention spans becoming ever shorter, a multi-pronged approach is required to keep your brand at the forefront. This is where AI-powered digital marketing comes into play and offers a powerful weapon in your social media marketing arsenal. But

Remember when your whole family went to the same doctor? Believe it or not, this wasn’t uncommon not long ago. This one doctor was the go-to person whenever you or a family member became ill, injured, or needed medical advice. You would have a check-up done once a year. And you would only see a

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