SEO

While helping a company that was severely impacted by multiple algorithm updates in fall 2023, I first scanned GSC reports to get a feel for the situation. And when I looked at the inbound links report, I noticed something strange about a number of links. There were some relatively high-performing referring domains in the list, […]

Why is this site ranking poorly behind a site with less helpful/accurate information? We dug into the treasure trove of information provided to us in the DOJ vs. Google case Trial exhibitions And Testimonials to learn more about how search works. (The afternoon of the 24th day is the Pandu Nayak testimony that I can’t

Don’t settle for the thousand-row limit in GSC. In this tutorial, I’ll explain how to get all of your Merchant Listings data from GSC, while also describing some other ideas for working with the data through Analytics Edge. Merchant listings can be incredibly powerful for eCommerce merchants. These are free product listings that often appear

I cover the old HCU(X) cLasifier, site-level quality algorithms, counterbalancing systems and how the transition was as smooth as a bed of razor blades… This is the first post in a series about Comprehensive March 2024 core update. The update was one of the largest and most complex core updates Google has ever released. The

I am pleased to announce that I am opening positions to advise new clients. Let me share with you how I completely revamped my SEO strategy after learning as much as I could over the last two years about the AI ​​systems that drive today’s search rankings. When the helpful content system launched in 2022,

Update: May 21, 2024 – My post is AGAIN in the AI ​​overview, even if Nosnippet is used. I provided Further information can be found below above, including a screenshot. Update: May 22, 2024 – John Mueller from Google replied to me after checking with the team working on AI overviews. The link card should

This is my second post in a series about the March 2024 major core update. Again, this was a huge update with a lot of moving parts, so I wanted to cover several interesting things rather than just write one post. In this post I will cover a very interesting case study that highlights the

The August core update is here! Google’s documentation too Core updates has changed significantly. Let’s look at what has changed. Here is the one archived version of the previous document. The purpose of this update is to show more content that people actually find useful Googles Core update announcement says they improve results by “You’ll

Several website owners have recently contacted me about a scary spike in indexing, which then drops back to normal levels. This shows up in the coverage reports in Google Search Console and the site owners thought it might be a sign that something terrible was happening from an SEO perspective. For example, Google is suddenly

In 2017, Google announced the Ad Experience Report in Search Console. I remember the announcement like it was yesterday. The overall idea was brilliant. Provide a series of reports that inform website owners when their advertising situation has resulted in a poor user experience. And they also announced that if a site failed a review,