SEO

5 ways Google’s helpful content system could evolve based on the evolution of previous penal algorithm updates like Panda and Penguin

5 ways Google’s helpful content system could evolve based on the evolution of previous penal algorithm updates like Panda and Penguin

Update March 20, 2024: Helpful content system integrated into central ranking systems.The March 2024 core update was introduced alongside a spam update on March 5, 2024, and Google announced that the helpful content system is now part of Google’s core ranking systems. This means there will be no further helpful content updates (and the way […]

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How the GSC Inbound Links Report Can Reveal Third-Party URLs Are Canonicalizing into Your Own

How the GSC Inbound Links Report Can Reveal Third-Party URLs Are Canonicalizing into Your Own

While helping a company that was severely impacted by multiple algorithm updates in fall 2023, I first scanned GSC reports to get a feel for the situation. And when I looked at the inbound links report, I noticed something strange about a number of links. There were some relatively high-performing referring domains in the list,

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Does Google know if the content is accurate? A review of a site that is struggling to rank behind potentially inaccurate and unhelpful content.

Does Google know if the content is accurate? A review of a site that is struggling to rank behind potentially inaccurate and unhelpful content.

Why is this site ranking poorly behind a site with less helpful/accurate information? We dug into the treasure trove of information provided to us in the DOJ vs. Google case Trial exhibitions And Testimonials to learn more about how search works. (The afternoon of the 24th day is the Pandu Nayak testimony that I can’t

Does Google know if the content is accurate? A review of a site that is struggling to rank behind potentially inaccurate and unhelpful content. Read More »

How to bulk export merchant listing data from Google Search Console (GSC) to Excel via Analytics Edge

How to bulk export merchant listing data from Google Search Console (GSC) to Excel via Analytics Edge

Don’t settle for the thousand-row limit in GSC. In this tutorial, I’ll explain how to get all of your Merchant Listings data from GSC, while also describing some other ideas for working with the data through Analytics Edge. Merchant listings can be incredibly powerful for eCommerce merchants. These are free product listings that often appear

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The March 2024 Google Core Update and how the transition from Google’s helpful content system to the core ranking system should work.

The March 2024 Google Core Update and how the transition from Google’s helpful content system to the core ranking system should work.

I cover the old HCU(X) cLasifier, site-level quality algorithms, counterbalancing systems and how the transition was as smooth as a bed of razor blades… This is the first post in a series about Comprehensive March 2024 core update. The update was one of the largest and most complex core updates Google has ever released. The

The March 2024 Google Core Update and how the transition from Google’s helpful content system to the core ranking system should work. Read More »

How to Remove Content and Links from Google’s AI Overviews Using “Preview Controls” Like Nosnippet, Data-Nosnippet, and Max-Snippet (Case Study)

How to Remove Content and Links from Google’s AI Overviews Using “Preview Controls” Like Nosnippet, Data-Nosnippet, and Max-Snippet (Case Study)

Update: May 21, 2024 – My post is AGAIN in the AI ​​overview, even if Nosnippet is used. I provided Further information can be found below above, including a screenshot. Update: May 22, 2024 – John Mueller from Google replied to me after checking with the team working on AI overviews. The link card should

How to Remove Content and Links from Google’s AI Overviews Using “Preview Controls” Like Nosnippet, Data-Nosnippet, and Max-Snippet (Case Study) Read More »

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