Wordpress

I almost lost a client before I even started working with them. They ran a tourism business in Namibia and needed their website in English, Chinese and German. I chose a translation plugin based on its 5-star reviews. Three hours later the website crashed and the booking system was crippled during peak season. This mistake […]

At 11pm I was staring at my screen and writing WooCommerce product description number 47. “This stylish blue hoodie is made of high quality fabric…” My brain felt like mush. Every description sounded exactly the same. I also had 23 more products to finish before the client’s store opened tomorrow. That’s when I realized that

I created a photography website for a client. Since photography websites are supposed to be visual, I thought this would be a no-brainer. After all, the point is to add as many images as possible in a small space, right? So I added sliders and full-page popups and then added alt text to make everything

When I set up my first online store, I thought that a great WooCommerce store was enough. I had clean product pages, great photos, and prices that people couldn’t argue with. But sales were slow. Then a friend asked me, “Are your products showing up on Google Shopping?” They weren’t. Not on Facebook or Instagram.

When I started my SEO agency, the noise in the industry was deafening. Every company spread the same message: “Join our email list!” Prospects were drowning in newsletters they never asked for and building a list seemed impossible. I had to stand out and show that we were different. We didn’t want to smother inboxes

I still remember staring at my Google Analytics dashboard in frustration. My landing page had solid traffic. But almost no one clicked on the call-to-action button. I knew something was wrong, but the analytics only showed numbers. It wasn’t shown to me Where People actually clicked. That’s when I discovered heatmaps. Within a few minutes

I’ll never forget the moment a small nonprofit reached out to me, frustrated after losing 40% of potential donors to a cumbersome third-party donation system. Your donors had to leave the website, create accounts on external platforms, and navigate confusing checkout processes. Most people simply gave up. That’s when I discovered the true power of

I helped a local animal shelter set up their first WordPress fundraising page last year. You had set up the donation form correctly and the PayPal button was active. But they wanted the classic fundraising thermometer that would show progress toward their $5,000 goal. “How hard could it be?” they asked. It turned out to

I almost gave up blogging before I even started. I had 23 browser tabs open, comparing platforms and creating a spreadsheet. I also asked three developer friends for advice and received three different answers. In the end I chose the one with the coolest commercials. Six months later I hit a feature wall and had

When I was still running banner ads on my SEO blog, I learned something valuable. The location where you place an ad is just as important as the ad itself. I tested different ad positions such as header, sidebar, footers, and between paragraphs and observed how users interacted with each placement. Some spots got clicks,