When it comes to search engine optimization, using top-notch tools is crucial. Yoast and SEMrush have joined forces to combine their technologies. This integration benefits WordPress and Shopify users by improving their SEO work. Yoast SEO offers easy-to-use SEO features, while SEMrush provides solid data that can be used for keyword research. This article examines the Related Keyphrase feature, which uses SEMrush’s keyword data.
Why integrate Yoast SEO with SEMrush?
SEO involves more than just optimizing content. It requires understanding the search landscape and adopting strategies. The Yoast SEO and SEMrush integration provides powerful tools for various SEO areas such as keyword research, planning, implementation, and analysis.
Benefits for WordPress users
Benefits for WordPress users include improved keyword research. You can access Semrush’s extensive database from the WordPress editor to find and apply effective related keywords. Get real-time SEO suggestions to refine your content as you write using current SEO data. This integration simplifies your work. You won’t have to switch between tools and platforms as often, so you can focus on writing content that gets ranked.
Benefits for Shopify store owners
Benefits for Shopify store owners include access to eCommerce keywords. These insights help drive targeted traffic to your store. Conduct SEO health checks to analyze and optimize product descriptions and meta tags to ensure full SEO compliance. Incorporating targeted keywords into your Shopify store content increases visibility and increases conversion potential.
Setting up the integration is easy for both WordPress and Shopify users. Connect your SEMrush account to Yoast via the plugin or app interface. This gives you access to keyword analysis and SEO advice right in your dashboard. If you don’t have Yoast SEO installed yet, start there. We provide a guide to help you get set up.
Find related keywords
Related keywords or related keywords are terms that are linked to your main keyword. They increase the relevance of your content, which helps search engines understand the topic and details of your page. Adding related keywords makes your content more comprehensive and informative. This increases visibility in search results because search engines prefer pages that cover a topic in depth.
Using related key phrases also avoids keyword stuffing, resulting in more natural, reader-friendly text. This approach attracts more organic traffic and helps your content rank for a wider range of searches.
Getting started with related keywords
In the content editor, navigate to the post or page you want to optimize. To access the SEMrush tool, search this Focus keyphrase section and enter your main focus key phrase. Then click Get related keyphrases Click the button and a popup will appear.
Semrush presents related key phrases in the popup, including search volume, search intent, difficulty, and trends. For more detailed insights or further exploration, use the Keyword Magic Tool in SEMrush. Alternatively, you can use your favorite keyword research tools to gain additional insights.
Search volume and difficulty data helps understand popularity
SEMrush’s search volume data shows how often users search for a specific keyword or key phrase each month. This key figure shows the popularity and demand of the keyword. A high search volume indicates high interest, while a low volume indicates fewer searches. You can use search volume data to identify trends over time and identify seasonal or new keywords. By analyzing these volumes, you can estimate the potential reach of your content and find high-demand keywords to target.
However, a high search volume often also means strong competition. The key is to balance search volume with keyword difficulty. Keyword difficulty measures how difficult it is to rank in the top ten for a keyword and ranges from 0% to 100%. Lower percentages mean less competition, making ranking easier, while higher percentages indicate fierce competition that requires significant effort.
SEMrush and search intent
Semrush offers tools to integrate search intent into your keyword research. Understanding search intent allows you to tailor content to user needs, improve rankings, and attract relevant traffic.
Semrush provides a search intent metric for each keyword, helping you identify whether a keyword is navigational, informational, advertising, or transactional. You can use these insights to target your content to user searches. For example, keywords with commercial intent can drive content focused on comparisons or reviews, while transactional keywords benefit from clear calls to action.
You can explore keywords based on search intent using Yoast SEO’s Similar Keywords tool. This will help you choose the most relevant keywords for your content goals. You could focus on informational keywords for a blog aimed at new audiences. For an e-commerce website, combining commercial and transactional keywords can attract potential buyers to your product pages.
Incorporate related key phrases into your content
Choose the most relevant and useful keywords from the list provided by SEMrush. Focus on search volume, difficulty level and how it relates to your main topic. You can add up to four additional related keywords to your content. Yoast SEO takes these related keywords into account when analyzing your content and makes suggestions for improvements.
Incorporate related keywords naturally
After choosing the best keywords, add them naturally to your content. Avoid keyword stuffing. Use related key phrases in sections such as subheadings, bullet points, and body copy. Make sure they complement the primary key phrase and enrich the context of the content.
Include related key phrases in meta descriptions and image alt text to increase the relevance of your content. Yoast SEO provides feedback on their integration and suggests improvements.
Analyze and optimize
Once you’ve integrated the related keywords, check out Yoast SEO’s analytics. The plugin offers tips for further optimization. Focus on readability and general keyword usage. Customize your content based on Yoast SEO suggestions to ensure it is optimized for primary and related keywords.
Better keywords with SEMrush and Yoast SEO
The Yoast SEO and SEMrush integration is a great tool for marketers, content creators, and eCommerce professionals. This partnership helps improve your SEO on WordPress and Shopify by combining data-driven keyword research with practical SEO implementation.
Improve your SEO by connecting Yoast SEO and SEMrush today. Experience the benefits of integrated SEO tools right at the touch of a button. Have fun exploring the integration!
Edwin is an experienced strategic content specialist. Before joining Yoast, he worked at a top web design magazine, where he developed a strong understanding of how to create great content.
