More AI innovations are looking for

Google Last result Turned everything around Ai. AI overviews are popular (I mean unless you are a SEO). We will see that they appear for further questions. Project Mariner and Project Astra will change our interaction with computers. And the search will change significantly next year.

AI overviews – more comes

AI overviews drive the satisfaction of the users and more search use.

By Sundar Pichai:

AI overviews are now available in more than 100 countries. They continue to increase higher satisfaction in search use. “

AI overviews don’t go away. When they are present, people tend to search for more. We learn that we can ask longer, more detailed questions.

“We have 7 products and platforms with over 2 billion users and all use Gemini. This includes the search in which Gemini affects our AI overviews. People use more with AI overviews, and the use grows over time when people learn that they can ask new types of questions. This behavior is even more pronounced with the younger users who appreciate the speed and efficiency of this new format. “

We will see more AI overviews in the search.

By Philipp Schindler:

“We have already started testing Gemini 2.0 in AI overviews and plan to continue to take in.”

And from Sundar Pichai:

“It takes place positively, as we have indicated in the metrics, and we obviously act with the experiences, bring better and better models and expand to the number of queries in which it works and so on.

Advertisements are already on the cell phone in overviews in the USA (I haven’t seen any. If you have done this, please shoot me aa Message in the search bar and I’ll include you Newsletter.))

Philipp said:

“We recently started the ads within AI overviews on mobile devices in the USA, which are based on our previous introduction of ads above and below. As I already spoke about the overviews overall, we actually see monetization at about the same speed that I think I think a strong basis on which we can innovate even more. “

I assume that we will see more ads in Aios. And if these happen, Aios will probably appear for more transaction issues.

Are there any ads to the Gemini Chatbot?

It sounds like you are one day, but not for a while.

“We have very good ideas for native advertising concepts, but you will see how we lead with user experience. As you have seen on YouTube, we give people options over time, but for this year you will think you will see you will concentrate on the subscription. “

Circle to search is popular

“We are also happy to see how the search group drives additional search processes and opens even more types of questions. This function is also popular with younger users. Those who have tried to search for Circle to search now use it to start more than 10% of their search queries. “

Yes, I am among these users. (Those who use a circle to search, not the younger users 😂).

If you have not yet used a circle for the search, it is difficult to explain how useful it is. You press a line on the bottom of your screen for a long time and the screen sparkles and states that you are now able to circle “circle”. Your circle can be an actual circle or a squiggle about certain words. I will often use the translation function for a quick translation. Sometimes I make an inverted picture, but mostly I am looking for further information about something I just read on my screen. A new search appears at the time.

Circle to search is super helpful if we use extended reality devices -more.

Extended Reality (XR) comes – project Astra

Oh boy, that will be interesting.

“We recently announced Android XRThe first Android platform for the Gemini era. Android XR was created with Samsung and Qualcomm and is designed in such a way that it supplies an ecosystem of the next generation of extended reality devices such as headsets and glasses. “

Take a look at this review of the Astra project by Marques Brownlee:

https://www.youtube.com/watch?v=AZ5QL_NLBVG

You can skip at 8:15 to see the circle to search in action.

Many people don’t know that they can use an early version of Google’s XR in AI studio. Choose “Stream real time” and “Show Gemini” and then you can talk to Gemini about the world around you. I find it helpful to learn how to take care of my plants. I can’t wait until I can use it in glasses while cooking.

This will be a fashion phenomenon that comes and goes, similar to Apple Pro? Maybe, but I don’t think so. I think the AI ​​in glasses will change the way we interact with machines. One day we will laugh that we used to knock our fingers on plastic key to communicate with computers.

And if you think you would not use it because you don’t like to look for your voice, there are many innovations that may be able to solve this. Meta works on one device This reads the neural impulses that flow through their wrists like them think overtap.

And here is a Google Patent For an interface that enables a user to make a selection of facial expressions or even our thoughts about a brain computer interface.

Many others also work on brain computer interfaces.

Project Mariner comes – use your browser for you

I personally think this function will change the use of the website radically. Openai recently published, “Operator”, a system that takes over your browser, search the web and find things like filling forms, click on buttons and much more.

Google has its own version of it that will come soon – Project Mariner.

“Project SeepfahrerWhat information about information on a browser screen can understand and justify complete tasks. “

It is difficult to understand what this means for the average user. I think it will be incredibly helpful for SEOs. We may be able to provide him with tasks to do competitive research, e.g. B. “Research results to determine whether our competitors have created new content. If so, summarize what has been created, what intention it serves and whether we have similar content or maybe brainstorming for ideas to create something better. “Or maybe:” Compare my website with those who rank well for this query. Speculate about what these pages are likely to be more helpful and take into account both Google’s instructions on helpful content and the information in the guidelines for quality applicants. “

I am still more excited when I think about using Project Mariner as an assistant. Similar to the hiring of a human assistant, it can take some time to teach Mariner project on how he does his work correctly. I imagine I could teach me to correct my NewsletterPublish it on my website, write the e -mail to go to my subscribers, to write in social media posts and then present them for approval before sending everything out. That would save me so much time.

When does Mariner come? Pichai says that both Project Mariner and Project Astra will come soon:

“We expect both to bring functions from both to the Gemini app Later this year. “”

The use of Google Lens grows

Did you try to search with a picture? Google Lens has improved considerably. When it came out for the first time, I found it terrible for advice to the garden. I recently took a photo of a plant that didn’t bloom. Lens led me to Reddit discussions that showed exactly the same picture. The suggestion was that it was thrips – an evil parasitic infection. I then talked to Gemini to help myself. Augh. After I followed the instructions, I saw the tiny little white mistakes. In the end I threw a few plants and then Gemini led me through the plants of new ones who thrive.

It is worth noting that I have not visited any websites in this search.

Sometimes lens searches suggest helpful websites.

Sundar Pichai said: “The lens is currently used every month for over 20 billion visual search queries.”

Many changes come to the search

Sundar Pichai recently said that The search will change deeply In 2025.

And in this profit call:

“While AI is expanding the universe of questions that can ask people, 2025 will be one of the greatest years for search innovations. “”

Also,

“There will be a lot more. I find We will continue to bring the AI ​​in a more powerful wayIn a multimodal way things like what we have to look for with lens and circle. You can imagine a future with Project Astra. You can also imagine dealing with areas such as in Gemini Deep Research. They really dramatically expand the types of applications for which the search can work – things that are not always answered immediately, but can take some time to answer. These are all areas of exploration, and you will see how we put new experiences in front of the users in the course of 2025. “

Let’s talk a little about it Deep research. I think it is a little strange that Openaai launched a similar product this week and that there was the same name as that of Google. Gemini Advanced User’s deep research is available. I find it so incredibly helpful.

We recently started making worm composting. I wondered if they could make a liquid out of the worm droppings instead of using them directly in the garden. Gemini told me that this was called “worm tea”. (I chose a few of my friends by telling them about it and failing to mention the tea for our garden, not for you.) So I researched deeply to find a lot of information about the production of worm tea. It took about 5 minutes to get my report. I then spent the next hour to visit the websites in it and learn more. And now I make a weekly worm tea by putting worms (your feces) into a foot of a nylon and inaugurating in warm water. My plants are so happy!

Deep Research is an agent who searched for me, saved me time and allowed me to learn something new.

I really suspect that deep research will eventually become part of the search.

“Gemini 2.0 was definitely built to enable more acting applications. All of this extends the opportunities.We can start with this for our users in Google search And early work with our AI overviews shows that users will react positively to this. “

Some have already seen AI overviews in the search that are entire articles and quote many different websites. Here is a story about search engines -roundtable about you that discovered this referred to 61 websites.

What does that mean for SEOS? I will soon publish more about the recently updated guidelines for high -quality rater raters from Google. There is so much emphasis on it originality And non -paraphrase What is already on the Internet. It makes no sense to publish articles that simply rewrite what is already known on a topic. If you may not be the contact point on a topic, what is valuable when searching is new, new information, new research and interesting things that do not yet exist online.

What does Google think about Deepseek?

This new model from China has caused a sensation because it is able to argue and chat with greater efficiency and less costs than many other models.

When Pichai was asked about it, he said:

“I would say that both our 2.0 Flash models, our 2.0 Flash -Thinking models, as you know, are some of the most efficient models, including the comparison with Deepseek V3 and R1.”

A lot of Deepseek’s popularity resulted from the fact that you can use a thinking model for free instead of paying 20 US dollars a month to use Chatgpt’s O1. Here, too, many people do not know that they can use Gemini’s thinking models for free in Google AI studio.

If there is all these innovations, why is Google Stock no longer?

I saw a few people who look at the share price and announces that Google understands it wrong by thinking that people want to do in their search results.

I am not a financial analyst, but my suspicion is that investors are not happy because Google pour in 75 billion US dollars, which is a massive amount of money in growth next year.

From Anat Ashkenazi:

“We assume that we will increase our investments in technical infrastructure mainly for servers, followed by data centers and networking. We assume that we will invest about 75 billion US dollars In Capex in 2025 with around $ 16 billion to $ 18 billion in the first quarter. “

Also,

“We expect Any main growth in 2025 in important investment areas such as AI and Cloud. “”

In the short term, Google becomes less attractive for investors. If you are there in the long run, it sounds like a wise investment. I bet on Google to continue growing when AI changes the world.

((This article was written by me, Marie, a person. The picture presented by Sundar, the man who takes AI, was made with GROK.)