Which is the best push notification plugin?

Do you want to add push notifications to your website?

Web push notifications are one of the best ways to improve traffic, engagement and sales. They provide real-time communication directly on your users’ devices.

You don’t need to open emails or messages; just a popup with all the necessary information. Web push notifications are easy to use, affordable, and grab users’ attention without distracting them.

In this article, we compare two of the best push notification plugins: PushEngage vs. OneSignal. We’ll look at pricing, features, and how to use the web push notification feature.

PushEngage is the best push notification plugin because it offers numerous practical features and is easy to use.

In fact, you don’t need to have any programming experience to use it. PushEngage allows you to set up different types of web notifications, such as: E.g. new blog notifications, product announcements, cart abandonments, triggered campaigns and more.

You can also use PushEngage to show social proof to your website visitors to improve SEO, conversions, and sales. This also means it can help you gain the trust of first-time visitors.

Therefore, PushEngage is great for eCommerce stores, SaaS companies, bloggers, and small businesses that want to level the playing field.

With this marketing tool you can send web push notifications easily and conveniently. Your users don’t need to open your website or be connected to the internet. You will receive the notification as soon as they are online.

This WordPress plugin can also send push notifications for mobile and iOS, making it great for cross-channel communication.

OneSignal is a popular web push notification plugin that also supports mobile push notifications, email and in-app messaging. This makes it a more comprehensive plugin for cross-channel communication, allowing you to reduce plugin dependency and ensure your website doesn’t bloat.

You can quickly personalize notifications with dynamic content and user-specific information.

Unlike PushEngage, which focuses on ease of use, OneSignal is a more developer-focused platform with a wider range of integration and customization options. If a native tool connection is not available, OneSignal provides API access for custom integrations and advanced use cases.

“This push notification platform is designed to handle large volumes of notifications, making it suitable for large companies and apps with a large user base.

This also makes it a good choice for companies that need a scalable solution.

If you are looking for more options, here is a list of the 8 best push notification tools and software.

PushEngage vs. OneSignal: Which is better?

Now that you have a better understanding of these two web push notification plugins, let’s take a look at the comparison article.

We have divided this article into several sections so that you can quickly navigate it. Simply click a link below to jump to this section.

Installation and setup

PushEngage

What we particularly liked about PushEngage is how easy it is to install and set up. First, it offers a variety of plans to ensure everyone can find a package that fits their budget. You also get a free plan to try this push plugin before purchasing.

First, go to yours WordPress plugin repository and search for “PushEngage”. Then install and activate it like any other plugin. You can also go to plugins official website and purchase a premium plan.

If you’re having trouble with this, check out this article on how to install a plugin.

Once you install the plugin, you will be redirected to a page where you can “Connect your site” or “Start setup wizard”.

Both options will guide you through the setup process and allow you to quickly create your first push notification campaign.

If you select Connect your websitePushEngage will take you to a page where you can either “Connect to an existing account” or “Request a free account.” Select “Request a Free Account” if this is your first time using this tool.

You can create an account by manually entering your email address and details. You can also sign in with your Google account or Shopify, which gives you a lot of flexibility.

Next, select your industry from a drop-down menu and enter your company size. Enter your credit card information below, even if you are using the free version of the plugin.

While adding credit card information to a free account may put some off, it helps reduce fraud and ensures a good user experience.

And you have successfully installed and set up PushEngage. On the next page you can create a new campaign, go to the auto push settings or the PushEngage dashboard.

OneSignal

Now, to install and set up OneSignal, you go through a very similar process to PushEngage.

First, go to your WordPress repository, search for “OneSignal” and install and activate it like any other plugin.

Next, in your WordPress dashboard, go to the new “OneSignal” menu option, which will open a page with two tabs: “Setup” and “Configuration.”

Go to “Setup” where you will first create a OneSignal account. You can log in to OneSignal manually by adding your email address and password, just like you do with PushEgange.

You can also log in with your Google, Facebook or GitHub account. This gives you more flexibility in choosing the method that is most convenient for you.

Next, enter all the required personal and website information and name your first app or website.

You will then be redirected to the Quick Start Guide where you can begin configuring the plugin.

Here, select “Set up messaging channels for your app” to expand the options. Then select the news channel you want to create. For this example, we selected “Push Notifications.”

Next, use the tabs to select the type of push notification you want to set up. Here we have selected “Web” for our example.

On the next page, select the type of site integration you want: Typical Site, WordPress Plugin or Website Builder, or Custom Code. For this comparison, we chose the WordPress plugin because it is also the easiest way to set up OneSignal.

You then select the type of builder you want to use. Once you select WordPress from the tabs, enter your website URL and name. You also have the option to upload a standard URL push notification icon and enable automatic re-login with toggle buttons.

When you are satisfied with the settings, click Save.

On the next page, copy the App API and Safari Web ID if you also want to display the push notification on iOS.

Finally, return to the OneSignal menu option in your WordPress dashboard and select Configuration. In the text bars provided, paste the keys you copied from your OneSignal account, scroll to the button and click Save.

Congratulations! You can now install and set up OneSignal.

Installation and setup winner: PushEngage

PushEngage is super easy to install and set up. Plus, most of the setup processes are done in your WordPress dashboard, so you don’t have to switch between different platforms. It automates most of the process and ensures that you can do it yourself even if you have no experience setting up plugins.

For example, the tool’s API code is automatically added when you connect your PushEngage account to WordPress.

On the other hand, with OneSignal the process is longer as you have to choose your site builder, set news channels, and more. There’s a lot of back and forth between your WordPress dashboard and your OneSignal account, which can be confusing for beginners.

For this reason, PushEngage is the clear winner when it comes to installation and setup.

Adjustment

PushEngage

After installing PushEngage, you can set up numerous customization options to make it convenient for you, your team, and your users.

To customize PushEngage, go to PushEngage » Settings in your WordPress dashboard. Then start with that Site details Tab where you can quickly enable geolocation with a toggle button.

This helps with geotargeting and allows you to send web push notifications according to a user’s location and time zone, making their experience more personalized.

Then go to Auto push settings Tab. Use the toggle to enable Auto Push, which allows PushEngage to send a notification when you edit or publish a new post.

Here you can also set whether the plugin should use the featured image from the post as a large image and activate multi-button notifications.

Additionally, you can decide whether you want automatic notification for posts, pages, or both. Finally, choose whether you want to use the featured image or the site icon for the notification’s large image.

On the Default Settings tab, set Fallback Notification.

This is an alert that PushEngage sends when a push notification to a user fails. You can set the fallback notification title, message, and URL to guide the user to next steps. You can also customize the message to explain that the push notification failed to improve the user experience.

You can also add below Fallback attributes if the browser cannot retrieve the subscriber’s country or city. This ensures that the message is more personalized, even if PushEngage cannot detect their location.

PushEngage allows you to set the “default flow” for notifications. This means that the notification will only expire if the user remains offline for the amount of time you specify.

Even though most of the customization for this plugin is done in WordPress, you will need to access the PushEngage dashboard for user management.

But don’t worry – PushEngage makes user management just as easy.

All you need to do is go to your PushEngage account and select the drop-down menu under your profile. Then select “User Management” and create or remove users.

Through the Account Permissions On the Users tab, you can also give different people read or write permissions using checkboxes. These permissions include billing management, site management, user management, and publishers.

Now, if you want to customize the design of your push notification opt-in popups, you can use either your WordPress dashboard or your PushEngage account.

Both options have a similar interface, meaning you won’t have to go through a learning curve.

To get started with the WordPress method, go to PushEngage » Designs. Then select “Pop-up modalities” from the tabs on this page.

Here, select the type of opt-in popup you want to use: Sleek Opt-in Box, Safar Style Box, Bell Placed Bar, Floating Bar, Push Single Step Opt-in and Large Safari Style Box.

If you hover over any of these option options, this is what you will see preview And Edit popup buttons. If you select this option, you can preview the popup in mobile or desktop view.

The preview window appears as a popup on the same page, so you can quickly check if it’s right for you. This ensures that you have the complete user experience from your user’s perspective.

If you select “Edit Popup,” you will be redirected to your PushEngage account where you can edit it in either mobile or desktop view.

Here, first add the message, site name, and Allow button label. You can customize these texts to be more personalized to your audience, or leave the placeholder text as is.

Next, customize the colors of the background, allow button, and close icon. You can use a color chart or color code, whichever is easier for you. You then set the position of the optin popup by simply clicking on the options shown.

Below you activate the various functions using the toggle keys. These include options to enable:

• Opt-in subscription rules
• Subscription overlay
• Reminder prompt

The best thing about PushEngage is that you can use the preview screen next to these options to see how the optin popup is developing in real time. If you’re happy with the results, click the “Test PopUp” button to see what it looks like from a user’s perspective.

Finally, click “Save and select display options” to proceed to the next step.

On the next page you can also edit the opt-in popup for mobile and desktop. You can set the popup to appear after a delay or scrolling.

If you select Delay, set the time in seconds that PushEngage should wait before displaying the popup. For Scroll, set the scroll percentage instead.

You then set the “cookie duration”.

If a user closes the opt-in popup, it will be shown to the user again after a certain period of time with this setting. This automates the process and ensures that you don’t send too many notifications to the user.

To complement this, you can also “Edit Subscription Management Widget”.

You won’t experience any learning curve as this editing page looks the same as the popup modals editing page. This will allow you to follow the same steps.

OneSignal

At OneSignal, most of the customization features are also built in WordPress. In your WordPress dashboard, go to OneSignal » Configurations and scroll until you see “Sent notification settings.”

Here, you use toggle buttons to specify whether OneSignal should use the post’s featured image and whether it should use the post’s featured image for Chrome’s large notification image.

Below, set the duration of the notification. You can either choose to keep it enabled until the user closes it, use it on Mac OS, or turn it on for all devices.

You can then set up an automatic prompt for new users to sign up for your push notifications using a toggle button. This push notification will appear before they are shown the native browser prompt, increasing the chances of your users becoming subscribers.

Next, use the Shift keys to adjust the following:

• Activate the subscription bell
• Show subscription bell after users subscribe
• Customize the subscription bell text
• Display the OneSignal logo in the Subscription Bell dialog box
• Adjust the subscription bell offset position
• Customize the colors of the subscription bell theme

Still, on the same page, OneSignal allows you to personalize the size, position, and subject of the push notification via a drop-down menu.

OneSignal also allows you to display a customized message when someone unsubscribes, blocks, or subscribes. In addition, you can also add a message for new subscribers and subscribers.

All of these fields can be customized to contain a message that is more personal to your audience.

Like PushEngage, OneSignal allows you to automatically send a push notification when you create a new post.

However, in this case, you use a toggle to allow the plugin to send a push notification when you create a post using the native WordPress editor. You can also automate a new push notification when you publish a post via a third-party WordPress page builder plugin.

Like PushEngage, user management requires you to log in to your OneSignal account.

From your OneSignal dashboard, first select the app or website to open its menu options on the left. Then scroll through the menu options and search Settings » Role.

Here you can invite your team via their email addresses and set their roles, including admin, editor and viewer. The role you assign to the user also defines their access level.

The Admin role grants the user all permissions. The Editor role gives the user permission to create, edit, and delete various campaigns. You can also view analytics and export the data. While the Viewer role only grants the user access to analytics and summary tables of the messages sent.

The best thing about OneSignal user management is that you can force your team members to use 2-factor verification. This can help improve security and make it easier for your team to log into the OneSignal dashboard.

You can also add single sign-on to ensure you better manage permissions across the organization.

Customization Winner: PushEngage

One thing we love about the PushEngage customization options is that they are conveniently placed in the settings menu.

Additionally, all of the different customizations are neatly organized in separate tabs to ensure you can easily find the options you are looking for. You can also quickly edit the customization options using toggles or checkboxes.

On the other hand, the OneSignal customization options have been condensed into a long list under the Configuration tab. This can make it difficult for a beginner to find and adjust them.

Ease of use

PushEngage

The team behind PushEngage ensures that this push plugin is super easy to use. This is evident from how user-friendly it is to set up a campaign.

This push notification software even provides step-by-step instructions on how to use and access various features after you complete the setup process.

To get started, go to PushEngage » Push broadcasts in your WordPress dashboard. Again, you can use the PushEngage account to create a campaign.

Now you can create a push campaign either from scratch or using a template.

PushEngage comes with plenty of templates you can start creating. Because of the many options, these templates are divided into categories. You can also search for the one you want or use the drop-down menu.

Plus, you can preview each template before editing it to make sure it’s right for you.

If you select previewYou will be redirected to a page where you can see how the push notification appears in different browsers and devices.

Once you find a template that works for the campaign, select it Use template to open the campaign editor.

In the campaign editor, you’ll see that each template contains placeholder content that you can quickly replace.

You can also add emojis to your text to grab your users’ attention.

Here, first fill out the notification title, message and URL. Then upload a notification icon image, which is often your website’s icon.

Then activate View large image with a shift key. Next, a new upload section will appear where you can use current files, upload a new image, use Unsplash’s image library, or upload an image via its URL.

You can also enable “Multi-Action Notification” with a toggle button. This will open more options including the title, URL, and image of the first button.

Then use the “Show Second Button” checkbox, filling it out in the same way you did with the first button options.

Below that, use another toggle key to activate it Notification duration. This will keep the notification open for a certain period of time until the user interacts with it.

Additionally, the PushEngage campaign editor displays all device and browser previews on the same page, so you can see how the push campaign is performing in real time.

You can also choose “Test Notification,” which will display the push notification on your screen so you can experience it from a user’s perspective.

When you’re happy with your push, select Save and Select Audience.

On the next page, you can decide whether you want to send the push notification to all your subscribers, to an audience, or to a custom audience. If you select Audience, add the segments or groups you want to send the push notification to in the drop-down menu.

If you select Custom Audience, set the filter rules using the drop-down options. You can set rules by segments, attributes, browsers, devices, subscription dates, and more.

Additionally, you can also set the filter rules by location and specify them in terms of country, state and city.

You can also add multiple custom groups by selecting +OR Add Group. To make it easier for you to use the custom audience later, use the Save as Audience checkbox.

Now select “Save/Schedule” to complete the process. And you can easily create a push transfer with PushEngage.

OneSignal

Now OneSignal only allows you to create a push notification from the dashboard.

Once you’ve logged in to your OneSignal account, select the website or app you want to create a push notification for from the list.

On the next page, select the “+ New Message” drop-down menu in the top right corner and click “New Push.”

Then, in the OneSignal push notification builder, first set the “Campaign Name” that you will use for internal purposes.

You then use a checkbox to specify the target group. You can select either “Send to total number of subscriptions” or “Send to specific segments”.

OneSignal has pre-built segments that include Active Subscriptions, Active Subscriptions, and Inactive Subscriptions.

Additionally, if you create your own segments, they will also appear in this list. Just press Plus (+) next to the segment you want to add to the campaign.

Then go to “Add Languages” using the checkboxes in the message section.

One thing that really caught our attention is that OneSignal automatically detects the language set in the user’s browser, helping you expand your audience. If the language you want is not in the list, you can import it with a click of a button.

Below that, add the message title, the message itself, the image and the start URL.

You can add emojis and a personalization tag to the message body and title. This ensures that every message sent to your users is personalized, grabs their attention and increases click-through rates.

Next, expand “Platform Settings.”

Here you can use the toggle buttons to decide which browsers you want to send the push notification to. You also upload the Google Chrome browser campaign icon, image, and badge.

Then scroll to the “Priority” section where you can set it to “Normal” or “High”.

This ensures that on devices running Android 8.0 and above, priority is ignored in favor of categories, while on devices running Android 6.0-7.0, setting priority to High wakes the device from sleep mode and on devices running Android 5.0-7.0 “Head” is displayed -up (HUD) notification.

Below that, use the Chrome action buttons to add action IDs, button labels, icon URLs, and launch URLs. You can add a second action button to provide multiple actions to the push notification.

You can see how your push notification is developing using the preview window on the right edge of the screen.

However, with OneSignal, you only see one device or browser preview at a time. To preview another browser, you must select it from the drop-down menu under the current preview window.

If you are happy with your push notification, go to Delivery schedule.

Here you can schedule the push notification or send it immediately using checkboxes. You can also optimize delivery by selecting Send to All, Smart Delivery, or Custom Time Zone per User.

Intelligent Delivery is a very handy feature that sends the push notification when the user is most active. This increases the likelihood that they will click on the push notification.

And you can now easily send a push notification with OneSignal.

Ease of Use Winner: PushEngage

PushEngage wins because it’s easier to use than OneSignal.

It offers easy-to-use campaign setup directly from the WordPress dashboard or through the PushEngage account. You can choose the most convenient option for you.

PushEngage offers numerous templates organized by categories to help you get started with the creation process. It offers real-time previews for all devices and browsers, all displayed at the same time, so you can quickly compare.

Additionally, it offers a straightforward editing interface with options to easily add emojis, large images, and multi-action buttons. It also enables detailed audience targeting and filtering, all in a single, seamless workflow.

On the other hand, OneSignal requires more steps and navigating through multiple pages and drop-down menus to complete notification creation.

Additionally, it only provides one device or browser preview at a time, making PushEngage more efficient and allowing users to create and manage push notifications more easily.

Features

PushEngage

Shopping cart abandonment

Cart abandonment reminders are crucial for eCommerce businesses. This is because a large percentage of shoppers leave items in their cart without completing the purchase.

PushEngage addresses this problem by sending automated messages to remind customers of their incomplete transactions.

These notifications may contain personalized details, such as: B. the items remaining in the shopping cart and their prices, which increases the chances of recovery

By retargeting users with these highly visible notifications, you can effectively encourage customers to come back and complete their purchases.

This can help boost sales and reduce abandoned carts.

Campaigns triggered

PushEngage goes beyond simple transfers.

It can help you create triggered campaigns that automatically send notifications based on user actions and behavior.

Has anyone viewed a product but not purchased it? Send them an automated message about it! Have they visited your website but not signed up for your newsletter? Remind them with a triggered push notification!

Whether it’s cart abandonment, browsing without purchasing, or any other specific behavior, these campaigns ensure users receive timely and relevant messages.

You can use price drop campaigns, restock alerts, and more to drive more conversions

These behavior-driven campaigns also increase engagement by targeting users’ specific actions and needs at the right moment.

Campaign styling and customization

PushEngage offers amazing design and customization options to ensure your push notifications stand out and reflect your brand. This also allows you to maintain brand consistency in your push notification campaigns.

You can customize every aspect of your notifications, including title text, images, CTA buttons, and landing page URLs. This push plugin also offers different opt-in styles such as: B. Single-step, floating bar and safari boxes.

This flexibility allows you to create visually stunning and branded notifications that users recognize and trust. This push notification provider also allows you to preview and edit templates in real-time.

This ensures your notifications look professional and attractive across all devices and browsers.

Intelligent segmentation and grouping

PushEngage’s intelligent segmentation and grouping capabilities enable hyper-specific targeting and ensure notifications are relevant to every user.

You can automatically group users based on criteria such as location, device type, subscription page, and browsing behavior. You can also create custom segments using geolocation, language, and user attributes such as name and interests.

This allows you to send tailored messages that resonate with your audience.

Such precise targeting increases engagement and click-through rates as users receive content that matches their preferences and actions.

This makes PushEngage a powerful tool for personalized marketing.

Integrated analysis

PushEngage helps you understand how well your push notifications are performing
Real-time analytics and goal tracking.

It shows key metrics like clicks, views, conversions, subscription rates, geographic data, and more.

Additionally, you can view a full report of your push notification statistics, track user demographics and device data, and analyze the performance of individual notifications.

This and the goal tracking feature allow you to assign value to the actions taken on your website, identify high-performing campaigns, and pinpoint areas for improvement.

This allows you to use the data to optimize your strategies for increased engagement and better results.

Drip campaigns

With PushEngage you can create automated drip campaigns. This is a series of notifications sent to users at specific intervals or based on their actions.

Drip campaigns are a great way to nurture leads and re-engage inactive subscribers. They can also help keep your audience up to date with your latest content or promotions.

You can personalize your drip campaigns with custom messages and target specific audience segments based on location, interests, browsing behavior, and more.

This easy-to-use feature allows you to create custom sequence messages. They can help you guide your users through your sales funnel to increase conversions.

Drip autoresponder automation saves you time and also improves user experience by delivering the right content at the right time.

Campaign planning

PushEngage allows you to schedule your push notifications in advance, ensuring they are sent at the best time for your audience.

You can schedule notifications to be sent immediately or later at a specific date and time.

PushEngage also supports recurring notifications, ideal for promoting regular events like webinars or sales. This reduces the risk of messages being lost due to time zone differences.

Additionally, you can schedule offline notifications to be sent when subscribers go online.

Campaign planning helps maintain consistent communication with your audience, improves engagement and ensures your messaging is timely and relevant.

A/B testing

PushEngage A/B testing allows you to compare two versions of your push notification to see which performs better.

You can A/B test various elements of your notifications, such as: B. Title, message, image, CTA button and more. This will help you optimize your notifications for maximum engagement and click-through rates.

PushEngage offers intelligent A/B testing that sends variations of your notification to a small portion of your audience. The winner is then automatically determined based on the click rate.

This data-driven approach helps improve click-through rates and conversions by identifying the most effective strategies.

With actionable insights from these tests, you can continually optimize your notifications for better results.

• Apart from the above-mentioned features, you can expect a few more from PushEngage.

  Multi-action notifications: Allows you to include multiple call-to-action buttons in a single push notification. This can improve user interaction by providing multiple response options directly in the notification. Multi-action notifications are ideal for surveys, feedback, promoting multiple products, or offering different links for the user to follow.

• Mobile app push: PushEngage supports mobile push notifications for iOS and Android mobile apps. This helps keep users engaged with timely updates, offers and reminders directly on their mobile devices.
• Multi-site support: You can manage push notifications for multiple websites from a single PushEngage account, ensuring consistent communication across all of your online properties. This means you don’t need multiple PushEngage accounts, streamlining the notification process.
• Welcome notifications: Automatically send new subscribers a welcome message to make them feel welcome. This can help you direct new users to important pages or offers right after they subscribe. Such a notification can increase initial engagement and set a positive tone for future interactions.
• RSS to Push: You can automatically send push notifications based on updates from your RSS feed. This ensures that your users are immediately notified of new blog posts or content updates. This allows you to keep your audience informed with minimal manual effort.
• GDPR compliance: PushEngage is designed to help you comply with GDPR regulations and handle user data responsibly. It ensures that you obtain explicit consent from users before sending notifications. Additionally, it provides users with options to manage their subscription preferences.

OneSignal

Live activities

When using push notifications, Live Activities improve user engagement by displaying real-time updates directly on iOS lock screens.

Available starting with iOS 16.1, this feature allows users to track live events such as delivery status, sports scores, financial updates, and more. These activities are visible for up to eight hours, even in Focus or Do Not Disturb mode.

With OneSignal’s API and SDK support, implementing Live Activities is quick, saving developers time and effort.

Apps that leverage Live Activities have shown a significant increase in 30-day retention rates. This provides a great way to keep your app relevant and engaging.

Targeted segmentation

OneSignal allows you to segment your audience based on various factors such as demographics, app usage, and behavior. It helps you deliver highly relevant messages by creating detailed filters to segment your audience.

By segmenting your audience, you can ensure your messages reach the right people, increasing engagement and conversion rates.

OneSignal has built-in segments such as subscribed users, engaged users, active users, and inactive users, which makes it easy to use.

But you can also create your own unique segments depending on your target audience.

For example, if you run a blog, you can create segments to target active users with new content. On the other hand, if you run a WooCommerce store, you can retarget inactive users with special offers.

In short, this feature enables personalized campaigns that resonate with specific user groups, driving higher engagement and loyalty.

Powerful analytics

To run a successful campaign, it’s important to understand how your push notifications work.

OneSignal’s analytics dashboard provides deep insights into message delivery, opens, clicks, and more.

It also provides user-level data on actions triggered by your messages.

You can view messages sent, received, and clicked on, enabling detailed analysis and optimization of your messaging strategies

Additionally, the Confirmed Delivery feature lets you know exactly when a message reaches a user’s device, providing valuable insight into message delivery success. You can easily export reports to CSV for further analysis and storage.

This data-driven approach helps you refine your communications strategies and ensure your messages are effective and impactful.

personalization

Personalization is key to building meaningful connections with your users, and OneSignal excels in this area. It uses real-time user behavior, preferences and cross-channel interaction data to personalize push delivery.

Additionally, you can customize message delivery based on user attributes, events, location, language, and more.

This allows you to send automated messages and personalize them to engage with individual users.

This not only improves the user experience but also results in higher engagement and conversion rates, making your communication efforts more effective.

A/B testing

Through A/B testing with OneSignal, you can optimize your messaging campaigns by experimenting with different content variations.

You can test different sounds, images, emojis, icons, sounds, and app icon badges to find what works best for your users. It works across different devices and ensures you optimize messaging across all browsers.

OneSignal also automatically creates control groups and sends text messages to a small percentage of users. It then creates detailed reports on all results so you can analyze them further.

Localization

OneSignal lets you communicate with users in their preferred language and time zone, creating a more personalized experience. This localization can help you expand your audience and reach global users.

It automatically detects the language settings on a user’s device or browser and translates and adapts content for them.

OneSignal supports over 40 languages. This ensures your messages reach users around the world without having to duplicate campaigns for different regions.

This streamlined approach saves time while maintaining the personal touch that can help increase user engagement and satisfaction.

Travel

Journeys let you create dynamic, automated workflows that guide users through personalized message sequences based on their attributes or behavior.

This visual workflow builder is user-friendly and requires no coding, making it suitable for beginners. By automating your messaging, you can trigger real-time interactions and convert related campaigns into optimized experiences.

Journeys can help you with onboarding, re-engagement or sales campaigns. For example, it can automatically send a welcome message to new users, followed by a series of helpful tips to get them started. Or re-engage inactive users with special offers.

Smart delivery

OneSignal’s Intelligent Delivery feature ensures your messages reach users at the best time based on their past engagement data.

This personalization means that every user, whether night owl or early riser, receives notifications when they are most likely to take action.

By automatically determining the best sending time for each user, this OneSignal increases the effectiveness of your campaigns.

This ensures that users receive relevant information in a more personalized way.

Additionally, you can also expect the following features from OneSignal.

• Templates: Quickly launch new campaigns with pre-built templates. You can personalize these templates and even include dynamic content. You can also create and save message templates for consistent branding, ensuring a consistent message across different campaigns.
• In-app messages: Send messages directly in the app to engage users in real time. This can help you guide users through onboarding and feature updates to improve their experience. OneSignal allows you to customize these messages to fit the app’s design and user flow. You can also enable messages based on specific user actions or behavior to ensure timely and relevant communication.
• SMS: Send text messages for time-sensitive information and urgent notifications. You can customize these SMS messages for targeted communication, ensuring relevance and personalization. Additionally, you can plan and schedule SMS campaigns in advance to ensure timely delivery. SMS is an effective way to reach a wide audience.
• Message throttling: Regulate the speed at which messages are sent to ensure controlled delivery. This helps you prevent server overload and user notification fatigue by avoiding message overload. You can customize OneSignal to set limits on messages per second or minute to maintain stability and consistent performance during high traffic events.
• E-mail: Create and send email campaigns directly from OneSignal. With a template editor you can design emails flexibly and creatively. You can also segment your audience for more relevant email communications, increasing engagement. Additionally, you can track metrics like open rates and click-through rates to measure the success of your campaigns.

Features Winner: Draw

OneSignal and PushEngage are on par when it comes to features because their features are tailored to different marketing needs.

Both platforms feature push notifications, A/B testing, and user segmentation, allowing businesses to tailor their messaging for maximum impact. They offer detailed analytics and personalization options to fine-tune campaigns and improve user engagement.

They can help with cart abandonment reminders, triggered notifications, or multi-channel messaging.

Their versatile features make them equally effective in increasing engagement, conversions, and overall customer satisfaction.

Documentation and support

PushEngage

If you’re looking for PushEngage documentation or support, you can quickly access it using the Help menu option on the home page.

A drop-down menu opens with documentation, FAQs, demo and support. At the bottom of the page, PushEngage offers live chat with LiveChat. This provides a quick and cost-effective way to communicate with the support team in real time.

Selecting Documentation opens a page with articles organized into categories and arranged in tile tabs.

This makes it easier for you to navigate through the tutorials and articles. The documentation page also includes a search bar so you can quickly find exactly what you’re looking for.

Selecting one of these tile tabs will display a list of all articles in that category. They are arranged in order so you can follow the tutorials step by step. You’ll also see a search bar and article categories on the left in case you need to access additional documentation.

You can also access a chatbot on the documentation pages, allowing you to access quick questions without having to navigate through the resources.

In addition to the live chat, as a customer you can also contact support via a support ticket.

This is a short and concise form that requires you to fill out your website, email address, a topic from a drop-down menu, and a subject. Then fill out the message section to describe your problem in detail.

If you are not a customer, fill it out your contact form. Just like the support ticket, the contact form is short and concise. You enter your details, compose your message and send it.

OneSignal

As mentioned earlier, OneSignal is more developer-focused. This means it has a wider range of resources to help you navigate the tool.

On OneSignal’s homepage, you’ll first see the resources menu, where you can access podcasts, eBooks, customer case studies, videos, and video demos.

Next to the resources menu is the documentation menu.

This will open a page with individual articles organized into categories. There is also a search bar to help you quickly find the tutorial you are looking for.

You can also access the documentation using the chat box at the bottom of the website. The chat box has a search box to help you find the item you are looking for.

The tabs below the search bar take you to the tutorial category you are looking for. In addition, the chat box also contains links to help you get started with the various OneSignal products.

The best way to contact OneSignal support is now also live chat. However, you can only access live chat if you are logged into your OneSignal account.

This allows you to communicate with the customer support team and get answers if you don’t find what you’re looking for in the documentation.

The other way to contact support is to email them directly. The support email can be found in your WordPress dashboard below OneSignal » Setup. Scroll to the bottom of the page to find troubleshooting options, WordPress setup guides, and the support email.

If you’re a more visual person, you can submit your data to OneSignal, which will then provide you with a demo video.

Documentation and Support Winner: OneSignal

While PushEgnage documentation is easy to follow and navigate, OneSignal offers more resources and content formats. You’ll get podcasts, videos, eBooks, customer case studies, and more, ensuring you’re using the resources that are easiest for you to understand.

You can also get a demo video by contacting support and provide even more resources. The live chat option also gives you a quick way to contact OneSignal support.

In addition, Chatbox also provides a portal through which you can access all documentation and OneSignal products.

However, we will appreciate how easy and convenient it is to contact PushEngage via the support ticket and contact forms.

Prices

PushEngage Pricing

PushEngage offers a permanently free version of the plugin to get you started. With this plan you can have up to 200 subscribers and send up to 30 campaigns per month. You also get features like targeted optin campaigns and trigger smart optin campaigns. For the free plan, PushEngage offers limited support.

For the paid version of the plugin, PushEngage offers 3 plans. All premium plans allow you to set up unlimited campaigns.

• Business plan starting at $9/month: This plan allows you to use it on one website and has a subscriber limit of 50,000. It has features like audience grouping, RSS auto-push, URL-based segmentation, and more. PushEngage offers standard support for the business plan.
• Premium plan starting at $19/month: This plan lets you use it on two websites and has a subscriber limit of 100,000. It has features like goal targeting, form abandonment, optin conversion metrics, and more. For the Premium plan, PushEngage offers priority support.
• Growth Plan starting at $39/month: This plan lets you use it on three websites and has a subscriber limit of 250,000. It has features like custom trigger campaigns, back-in-stock notifications, waterfall campaigns, personalized smart tags, and more. For the growth plan, PushEngage offers VIP support.

Now, if your website traffic is higher than the provided packages, you can contact support for the customized Enterprise plan. With this plan, you get unlimited subscribers, unlimited notifications, and no subscriber limit. You will also receive an individual volume and offer.

OneSignal Pricing

Like PushEngage, OneSignal offers a free plan, but with a slightly different structure. Instead of a subscriber limit, they focus on the number of emails sent.

The free plan lets you send up to 100,000 emails and includes features like journeys, workflow, A/B testing, and more.

OneSignal offers 3 premium plans.

The Growth plan starts at $9/month. With this plan you can send up to 20,000 emails per month. You also get features like in-app messaging, smart delivery, journey branching, and more.

For the Professional and Enterprise plans, you must contact support to receive a quote. These plans offer features like CSV exports, live activity, frequency capping, and more.

Award winner: PushEngage

Although both OneSignal and PushEngage offer free plans, their pricing models are slightly different. PushEngage focuses on subscriber limits and OneSignal focuses on email volume.

PushEngage wins because its plans offer more features than cheaper plans and have a simpler pricing model.

Unless you have more than 250,000 subscribers, you don’t need to get a custom quote. However, with OneSignal you need an individual plan for all packages above the growth plan.

Advantages and disadvantages

PushEngage

OneSignal

Final Verdict: PushEngage vs. OneSignal

Both PushEngage and OneSignal are powerful tools for adding push notifications to your WordPress site.

PushEngage is characterized by its user-friendliness and extensive customization options. In addition, there are automated reminders for shopping cart abandonment.

This can significantly increase sales by encouraging customers to complete their purchases. Its triggered campaigns can quickly send notifications based on user actions, ensuring timely and relevant messaging.

OneSignal also offers impressive features including real-time updates through live activity and powerful audience segmentation. However, the features can be a bit complicated, especially for beginners, as it is more focused on developers.

The analytics are detailed and provide structured insights into message performance. Personalization is another strength, with tailored messaging based on user behavior.

The Intelligent Delivery feature ensures that messages reach users at the best time, increasing engagement. However, OneSignal’s more complex design and developer-focused approach could pose a challenge for those without technical expertise.

PushEngage offers more straightforward plans with an emphasis on subscriber limits, while OneSignal’s pricing is based on email volume, which can be less transparent with higher-tier plans.

Both platforms offer free plans, but PushEngage’s pricing model is easier to understand and generally offers more features at lower prices.

So who wins?

It’s close! Featuring ease of use and customization, PushEngage is the best WordPress push notification plugin.

However, if your budget is tight or you need features like in-app messaging and email, OneSignal is a good option.

At the end of the day, the best way to decide is to read this comparison and choose a push notification plugin that suits your needs.

Congratulations! You now have a better understanding of PushEngage and OneSignal. If you have any further questions, check out our FAQs below.

FAQs: PushEngage vs OneSignal

That’s it! We hope you enjoyed reading this OneSignal vs PushEngage comparison article. If you need more help, here is an article on “How to Add Push Notifications to WordPress to Drive Traffic”.

Additionally, here are other articles you may want to read.

The first tutorial walks you through creating automated popups for recent sales notifications. The next post lists 8 of the best push notification tools for WordPress. In the last article you will learn how to notify subscribers about new WordPress posts.