As digital marketing becomes more advanced, it is essential for digital marketing agencies to equip themselves with the right tools to achieve their clients’ marketing goals effectively and efficiently.
Typically, businesses look for digital marketing services in their area to increase visibility, generate leads, sign up for memberships, or sell products/services. No matter the goal, these tools save internet marketers time, effort, money and hassle.
As a side note, there are literally thousands of software and apps that promise to make digital marketing easier. This makes it difficult for marketers to choose the right solutions for their needs. With this in mind, we have created a list of the top tools every digital marketing agency needs to check out.
Ahrefs
Ahrefs is one of the most effective tools for keeping track of your SEO metrics. It has an impressive keyword research tool that is second to none. Free keyword tools from Google, SEMrush, and BuzzSumo don’t come close to this platform.
Ahrefs presents detailed reports on keywords, traffic, and domain-based links. It also provides comprehensive statistics about your content, helping digital marketers identify the best-performing posts. You can also discover huge backlink opportunities by (1) identifying where your competitors are getting most of their backlinks from and (2) by building broken links.
People use Ahrefs to conduct competitive analysis of a domain. This feature allows you to see what your competitors are up to and adjust your strategies accordingly.
In short, if your digital marketing agency isn’t taking advantage of Ahrefs, the second largest crawler on the web, you’re missing out on serious marketing opportunities.
Google Analytics
While Ahrefs is a great tool for finding out how your competitors are performing, Google Analytics offers important insights into your own website’s performance. You can run various tests to determine how your visitors interact with your website content. Check your website’s SEO performance or check the effectiveness of a digital marketing campaign. Google Analytics is a free and powerful tool for achieving these goals and many others.
Feedly
Feedly is a powerful content curation tool used by digital marketers around the world to discover and inspire content. You can customize your feed and group your favorite content creators however you like. While the free version of this tool may be suitable for freelancers and small businesses, we recommend digital marketing agencies to invest in the premium version for more powerful features like content discovery through keyword search.
Poster My Wall
Repurposing content allows you to breathe life into your best-performing posts in unlimited ways. Your blog posts can be turned into infographics, visual posts, and even short video animations.
And while there are several impressive online photo editors for this purpose, there are several reasons why Poster My Wall really stands out and is worth your time and attention.
Poster My Wall brings together a community of graphic designers and creative experts who share their best work on the site. The creative pieces are editable and you can customize them with your own logos, colors, text and other elements. Alternatively, if you are simply looking for inspiration, you can browse the wide range of stunning and creative marketing materials displayed on the site to get ideas for your next creative visuals.
VSDC Pro video editor
While we’re constantly testing new video marketing software from time to time, in this post we’d like to talk about one piece of software that really stands out. VSDC Pro Video Editor is a complete video editing and screen recording suite. It offers a user-friendly interface for editing videos.
The Pro version has a number of additional features that are missing from the free version. For example, you can split video and audio from any video file.
Do you have a shaky video? The Pro version offers a video stabilization tool that stabilizes the video.
Use VSDC Pro Video Editor to effortlessly convert your best images and text posts into captivating videos. Find royalty-free music on YouTube, SoundCloud, or another resource to add to your new creation.
Choose the quality of the output video, choose the format in which you want to save the video file and export your new creation. Don’t forget to share your creativity on your favorite social media channels like YouTube, Twitter and Facebook. Get more exposure for your video content by sharing it on video sharing platforms like TikTok and Like.
Zoho people
Zoho People is an HR suite consisting of cloud-based apps designed for small and medium-sized businesses. It enables encrypted communication between employees and the HR department/management. This suite also allows you to manage employees working remotely in your marketing agency. It has time tracking software to manage employee attendance and absences. Zoho’s powerful and cost-saving HR features simplify the management of everyday office tasks and HR matters, so you can focus on your core competencies.
Teamwork cloud-based project management suite
Teamwork is a powerful project management suite designed for internet marketers, website developers, graphic designers and business professionals. This allows you to seamlessly manage client projects, collaborate and communicate with your employees, and stay on top of upcoming deadlines. It is a reliable cloud-based platform suitable for planning, executing and managing all aspects of your digital marketing projects. Employees can log the time they spend on various projects, giving your clients a detailed overview of the exact time they spent researching and implementing their various marketing goals.
About Reach First
Reach First is a full-service online marketing agency based in Edmonton, Alberta, specializing in website design and development, SEO, social media advertising and PPC for businesses in Edmonton and across Canada. Get in touch with one of our friendly support team members now to discuss your online marketing needs.