SEO techniques can make or break your online marketing strategy. If you know the technique but don’t know how to apply it, you won’t get the results you want. Understanding SEO and how it works is crucial to driving traffic to your website. You may be familiar with the basic techniques like keyword research, optimizing content, and writing meta tags and descriptions, but what next?
Before diving into other SEO techniques, you must first examine your SEO. Auditing your SEO can help you analyze where you stand and what you need to improve. An SEO audit is a type of examination of your website and helps identify problems with your current content. It helps you with what you can optimize by reviewing previous goals and setting new ones.
You must know about the trending SEO techniques to stay on top in the market. In this blog post, we will introduce you to the five best SEO techniques that you can use to double your traffic in 2021.
Ensuring an SEO friendly landing page
Landing page quality can directly impact your traffic. Nowadays, people are out of patience and can’t waste time waiting for a page to load. Therefore, you need to ensure that your page is SEO friendly and the loading time is not more than 4 seconds.
Use long-tail keywords and avoid navigation on your pages. Otherwise, your users will end up somewhere else. Place useful content on your website that your readers will enjoy and get information from. Include a call to action and position it strategically on your website.
More content, more often
Another tactic to stay on top of your SEO is to publish more meaningful and informative content. It is not enough to just publish the links of blogs and articles. Try to include new and creative posts at least four times a week. Think of great ideas that people like and combine them with your business. Poor quality content that is unrelated to your business will hurt your SEO.
Use broken links
Broken links work. Turn the 404 pages or dead links into live pages that you can use to target your specific website. The process involves informing the site owner that you are using their broken links as a source for your page links. To do this you must:
- Find broken links on the Internet
- Replace the content there
- Inform publishers of your replacement content
Broken link building is an effective SEO strategy to have more backlinks to your web pages while making your website more SEO friendly.
Consider infographics
Infographics are a great way to improve the appearance of your website and provide the information you want your visitors to read. Since almost 70% of your sensory receptors are in your eyes, people are more attracted to images and graphics than text.
Infographics ensure more backlinks and more visitors. Visitors can get more information through infographics and process visual data 60,000 times faster. However, one mistake most marketers make is focusing only on the graphics when designing their infographics. The fact that they lack information makes them a little uninteresting.
Video marketing
People enjoy videos with creative ideas. YouTube is the top rated platform with over 1 billion users. Optimize your SEO with video content. To do this, you first need to focus on the name and description of your channel. Publish content regularly and create engaging content that your audience enjoys.
Other popular SEO techniques in 2021:
- Bucket Brigade copywriting technique
- Internal links on the website
- Content clustering
- Selected excerpts
- Guest post
- Sending link juice to lower ranking sites
- Update old content
- Voice search
Get SEO help
Are you having a hard time keeping up with your SEO? Contact Reach First to optimize your SEO and improve your presence in the market. We offer you first-class marketing and branding services. For more information, you can contact us today.