One of the most important elements of a successful website and a successful company is the pursuit of visitor activities.
This helps you to understand your audience and spend time so that you can improve your marketing strategies.
To really get what visitors are doing, I have often set up independent software to pursue their behavior. This includes warm.ai, sparkling, the product manager and many more.
This helps my customers to find out where people linger, what they like and how they surround clicks without my input. In this way, they are confident in the metrics they see.
But I needed a user -friendly tool with knowledge and, above all, affordable.
First I tried basic analysis tools. They were affordable and good for a short look, but wanted me more like I wanted to try to solve a puzzle, with half the parts missing.
I then tried Google Analytics 4.
While this is a great solution, GA4 can be confusing and overwhelming, especially for beginners. I needed a better solution because most of my customers are entrepreneurs and not WordPress experts.
So instead I switched to WordPress Analytics plugins.
With these practical tracking tools you can track the user behavior and conversions directly from your dashboard.
The problem, however, is that there are dozens of WordPress Analytics tools to choose from. So I had to narrow down the options on those who worked for me and are easy to use.
In this way, my customers can analyze their site metrics themselves easily and more effectively.
My solution? I tested the tracking tools myself.
I didn’t just go with the first plugin that I found. No. I installed it, pushed around and saw what was clicked. As I was on, I looked user -friendly, functions and costs calmly. For a good measure, I also checked reviews from third -party providers.
After all of this, I limited the 14 best analytics plugins for WordPress. Now you can choose the perfect for your website without assumption.
In this article I will compare you so that you can find what works for you. You can also go through the table below to see a quick look at what every tool offers.
In addition, select the name of any tool in the list to skip this section.
Let’s start!
1. Monster inentights
Monster Intights is undoubtedly the most popular analysis plugin for WordPress. It connects Google Analytics with WordPress so that you can monitor your site data traffic directly via your WordPress dashboard.
And with more than 3 million installations, there are many other reasons why users choose monster inights to measure their analyzes.
I think it’s great that this analysis plugin does not require the user’s coding, so that even complete beginners can start with ease.
With just a few clicks you can get detailed statistics reports for each website, set up universal tracking across campaigns and carry out A/B tests.
Take a look at the dashboard of Monster Insights for one of our websites. As you can see, you can access this directly in your WordPress administrator:
Would you like to see who is just browding on your website? No problem. Monster inights has real-time activity statistics that appear directly on their WordPress dashboard.
You can track all user interactions on your website, including E -Commerce transactions, form submissions, file downloads, affiliate links, outgoing links and much more.
You can even set up extended tracking, e.g. B. Scroll tracking and conversion tracking.
Take a look at the latest monster insights review.
Start with monster insights today.
Pricing: Free version available. The Pro plan begins at $ 99.60 per year.
2. Exactmetrics
Exactmetric is an analysis plugin with a lot to offer. Tracking functions, custom reports and integrations make it easier to pursue the site traffic and analyze user behavior.
Exactmetrics has endless tracking functions, including category, day, SEO score, E -Commerce and more.
With the scroll deep tracking, you can spy on website visitors to see where you have lost interest so that you can create better content and campaigns.
You can also follow outgoing links to see where users go as soon as you leave your website, which can lead to potential partnership options.
The customizable dashboard widget of the plugin enables immediate access to your most important data.
It creates different types of reports, provides E -Mail summary in your inbox and integrates into a popular form plugins to ensure that you collect user information. This is my favorite function of Exactmetrics.
To make a decision, you will find a comparison article between monster inights and Exactmetrics.
Take a look at the latest review of the Exactmetrics.
Start with Exactmetrics today.
Pricing: Free version available. The Pro plan begins at $ 99.50 per year.
3 .. OnePagega
If you have ever opened Google Analytics 4 (GA4) and felt that you need a doctorate to understand you, you are not alone.
Sometimes you just want to know whether your latest contribution drives traffic or whether your advertising campaign pays off. Instead, they drown in jargon and overcrowded reports.
Input OnepagegaA tool that simplifies the GA4 into a single user-friendly dashboard and makes the analyzes for WordPress users accessible and implementable without the steep learning curve.
The first thing I noticed is that the start with OnePagega is a hint of fresh air.
It connects with a simple login directly to your Google Analytics account. All you need is the Google account for which you have registered GA4. You don’t have to wrestle with API key or technical setups.
As soon as you are, all of your GA4 data will automatically be pulled via the Google Analytics API.
For business owners, this means that you can link your website’s traffic statistics in a few minutes and see insights without touching a code line.
OnePagega is so high on my list due to its clean one -sided dashboard.
Forget to navigate endless menus or analyze confusing graphics. In this analytics tool, the essentials put the essentials in the middle. You see page views, meetings, bounce rate and traffic sources. It is designed for clarity, not for disorder.
OnePagega does not end in the basics.
It offers prefabricated reports in which your top traffic sources, channels and finish pages are highlighted. Imagine as a cheat sheets to help you understand your audience.
For example, you can quickly see whether most of your visitors come from Pinterest or whether your SEO efforts strengthen organic search traffic.
You can also click in any report and receive deeper details such as user behavior or sales data if you sell products on your WordPress site.
I also like how you can add notes to your traffic graphics.
Published a new blog post? Went a Twitter promo? Simply mark it on the timeline. Suddenly you can see the exact effects of your actions.
For example, if you notice an increase in the meetings after starting a post about “WordPress tips”, you know that he was resonance with your audience.
This is gold for WordPress users who are constantly experimenting with content or marketing, and the connection of their efforts with results has never been easier.
As a result, the learning curve with OnePagega is practically not available, so you can concentrate on creating content or growing your company instead of decoding data.
Take a look at the latest OnePagega evaluation.
Pricing: 14-day free test version available. The pricing begins at 10 US dollars per month.
4. Google Analytics
Google Analytics Has countless useful functions that make it a popular choice for WordPress users. It is free to use and you can easily track several websites from one account.
Google Pensions Universal Analytics and Google Analytics 4 – a new and improved version. Find out here how to set up Google Analytics 4.
After setup, Google Analytics easily makes user behavior on your website easy.
It creates reports of your audience, advertising, acquisition, behavior, conversions and much more so that you have the most valuable information at hand.
There are various ways to access, organize and visualize your customer data so that you can use them to improve the results.
Adjust your data with extended filters, custom channel groups, calculated metrics and content grouping.
Import data from external sources and merge it with existing data for a full view of user interactions.
Start with Google Analytics today.
Pricing: Completely free.
5. Heap
heap Is an analytics solution that is packed with useful functions that follow every step that visitors take on their website.
This plugin has functions for every website owner and their requirements. No coding is required to automatically record user data on each device, including taps, changes, clicks, swipes and page views.
I like how I can create custom reports in order to concentrate on certain metrics and narrow down my marketing goals.
With HEAP you can also segment users after behavior, analyze funnel to reduce and determine the friction points which user actions offer the greatest value.
The event Visualizer tool is my favorite function.
You can manage complete sentences of user events without touching code. The interface simply makes it easier to assign labels to your automatic events and to organize data as you want.
Make the changes you need without worrying about messing up a code.
Pricing: Free plan for up to 10,000 monthly meetings. The pricing begins at 3,600 USD per year.
6. Crazy egg
Crazy egg is another analytics solution that follows user interactions on your website. It uses heat mapping to display a graphic representation of users on their website with color.
It is easy to visualize user data and follow your trip on your website if you can map you with colors.
It is extremely useful to see how users spend time on their website so that you can improve the customer trip and your conversion rate. Determine where you should place the most important information on your website to achieve the best results.
Crazy Egg also records user sessions so that you can understand common patterns, identify areas of customer review and determine how people interact with their product and checkout sites.
Pricing: Offers a free WordPress plugin. The Pro plan begins at $ 29 per month.
7. Mix panel
Mixing panel Easy to create user reports, monitor KPIs and analyze the visitor behavior so that they understand who is on their website.
With MixPanel you can segment and visualize data, measure the success of a start and create user profiles to track individual customers.
Compare how different user groups behave on your website to personalize your marketing message and create relevant campaigns.
User -defined notifications inform you about important metric changes so that you can keep your business growth up to date. Share information with your team with the easy -to -use dashboards from MixPanel so that everyone stays on the same side.
Start with a mixing panel today.
Pricing: Free plan available. Starts at $ .00028 per event.
8. Matomo
Matomo is an open source analysis tool for WordPress. It is delivered with on-premise and cloud solutions so that you can decide how to display and save user data.
With Matomo you get real-time updates and user currents, heatmap analysis, a customizable dashboard and much more.
Pursue certain goals to determine whether you achieve your goals so that you can make the necessary changes. It is also delivered with contents tracking and event tracking to measure and follow conversions.
With A/B test platforms you can test various elements of your website to see which converts. It is easy to optimize your marketing campaigns, forms, custom reports and conversion funnel with the killer functions of Matomo.
Pricing: Free in the self -host plan. Starts of € 220 per year.
9. WordPress.com Statistics
If you are looking for a simple solution, WordPress.com statistics are the right way. The website analysis contains a lot of information that can be overwhelming and even frustrating.
WordPress.com statistics, however, provide the most important information so that you know what to focus on.
The WordPress.com statistics from Jetpack show you the most important data at a glance from your WordPress dashboard.
There is a fundamental overview of your site traffic, which is sometimes everything you need to make improvements.
Since this plugin is delivered with the jetpack plugin, you have to activate it manually. After installing jetpack, activate the statistics module and connect your website to WordPress.com.
WordPress.com statistics make it easier to monitor your statistics and to receive updates to data traffic in real time.
This plugin is ideal for small companies and blogs that have a simple solution or are already using jetpack for your website.
To compare my selection number one in this list with this analysis tool, read Monster Insights VS Jetpack statistics.
You can find more information in this jetpack evaluation.
Start with wordpress.com statistics today.
Pricing: Free WordPress plugin available. Starts at $ 8.33 per month.
10. PARSE.LY
Analyze is a comprehensive analysis solution that is easy to set up and used.
With parse.ly you can analyze your content and campaigns across various platforms and channels. It should help you follow your analyzes all along the line so that you don’t miss anything important.
Find out where users come from and how you can improve your commitment using your real-time and historical analysis.
PARSE.LY has several integrations, so it is easy to merge your website or app. The smooth integration in WordPress ensures that you get the best experience in using your software.
Pricing: Starts at 995 US dollars per month.
11. Clicky Analytics
Clicky Analytics is used by more than 1 million websites to display online traffic. Although it looks simple, it contains several important functions with which companies can strengthen the conversions and the commitment of users.
With click with Analytics you can track the time of a visitor on your website, including the place where you spend most of the time, your average time, the bounce rate and more.
You can choose how detailed or generalized you want your analysis reports so that you only get the information you are looking for.
With Clicky Analytics you can display user activities on your website in real time to visualize your behavior and understand your patterns.
Follow your marketing campaigns to monitor your performance and to ensure higher conversions next time.
Start with Clicky Analytics today.
Pricing: Free version available. Starts at $ 9.99 per month.
12. Adobe Analytics
No matter whether you are an analytics expert or a beginner, Adobe Analytics Has solutions for everyone.
With Adobe Analytics you can record data from several sources, including e -mails, campaigns, web, mobile devices and more.
With the IQ function for segmentation IQ, you can finance the segmentation of the customer function and identify users who can bring you increased sales and ROI.
Connect and combine data to get a comprehensive view of your marketing channels and the effects of customer behavior.
Adobe Analytics has integrations of third-party providers to refine their marketing strategy and monitor multichannel campaigns.
Start with Adobe Analytics today.
Pricing: Starts at 2,000 US dollars per month.
13. WOOPRA
With WooPra‘S Analytics platform, it is easy to follow and optimize every step of the customer journey to achieve the best results.
If you understand the steps that take your customers for a purchase, you can create better processes to create highly converting marketing campaigns and content.
With the trends from WOOPRA, the product performance can easily measure, analyze sales violation and monitor errors in real time.
If you know where users cancel, you can make the necessary changes to ensure that you make it until the end of the customer trip.
WOOPRA also has powerful one-click integrations that are intended to optimize the customer experience. It is easy to connect to Salesforce, Google ads, Facebook ads and much more.
Pricing: Free plan available. Starts at 49 US dollars a month.
14. Statcounter
Statals It enables her site metrics over time to recognize negative trends and suffocate them in the bud. In the reports, the dashboard is displayed the most important metrics so that you get a simple overview of the performance of your website.
With Statcounter you can see how many visitors come in different ways, including other websites, search engines, social media or direct traffic.
Just write where users spend time on your website and identify the most popular websites to further improve your conversions.
Starcounter also creates E -Mail reports that send directly to your inbox so that you can check your progress without logging into WordPress. They are mobile -friendly and can be received every day, weekly or monthly.
Pricing: Free plan available. Starts of € 16 per month.
And that’s it! We hope that you enjoyed this article and found it useful so that you can choose the best analytics plugin for your website.
If something is not clear, read the frequently asked questions below.
FAQs: Tools to pursue visitor traffic on your WordPress site
What is the best plugin to see who visited my WordPress site?
Monster inights or exactly are the best WordPress analysis plugins. They connect to Google Analytics and hit the statistics directly into their WordPress dashboard. No tech assistants need – install, connect and boom, they follow visitors like a professional.
Do I have to use Google Analytics or is there a little less complicated?
No, Google Analytics is great, but it can feel like overkill. If you want simple tracking tool, try onepagega or jetpacks wordpress.com statistics. They give you the basics of how many people came by without letting your head turn. Perfect if you are not ready for the deep dive.
Can I find out where my visitors come from?
Yes, most tools such as Google Analytics or Monster Insights help you to follow where visitors come from. You will tell you whether people have found them on Google, Twitter or simply their URL. Super practical to see if your social media marketing pays off!
Is there a free way to pursue traffic on WordPress?
Fully! Google Analytics is free and loaded with details. If that’s too much, Jetpacks WordPress.com statistics and monster inentights are free and simple tools. There are also Clicky Analytics, Exactmetrics and Matomo with free levels. Simply pay attention to feature boundaries. You don’t have to spend a cent to get started.
Final judgment: Which analysis tool should you choose?
After 14 of the best tools to pursue visitor traffic on your WordPress site, it is clear that the ideal choice depends on your specific requirements, your budget and your comfort with the analysis.
Nevertheless, a few options rise over the rest to facilitate their user -friendliness, great features and seamless WordPress integration.
For most WordPress users, especially beginners and small business owners, I recommend monster inights or Exactmetrics. These tracking plugins simplify the process of connecting your website to Google Analytics and can display your data traffic statistics directly in your WordPress dashboard.
With functions such as real-time statistics, user attorney tracking and e-commerce integration, you need to increase a perfect balance between strength and simplicity-like coding skills.
If you use Google Analytics 4 (GA4), but find the interface a little discouraging, OnePagega is an excellent alternative.
It simplifies the GA4 data in a clean, one-sided dashboard with prefabricated reports so that the performance of your website can easily understand at a glance. You can also add notes to your graphics, e.g.
In a close budget and does the complexity do nothing? Google Analytics is a cheap power package that delivers deep knowledge, although it is equipped with a learning curve
For the desire for advanced functions – such as heat mapping to see where visitors click or analyze a detailed user journey analysis – you have to take crazy egg or mixing pans into account. These analysis tools immerse themselves in visitor behavior, although they may require more setup and a larger budget.
Here is the end result:
- For user -friendliness and core tracking: Go with monster insights or Exactmetrics.
- To simplify ga4: Try OnePagega.
- For a free, robust option: Stay on Google Analytics.
- For advanced knowledge knowledge: Take a look at Crazy Ego or Mixpanel.
Ultimately, the pursuit of your visitor traffic is the key to growing your WordPress site. Select a tool that corresponds to your goals and skills level.
And you will be equipped to understand your audience and make more intelligent decisions for your company. Start with one of these best recommendations and see your website thrive!
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