How page speed affects your Google rankings and how you can improve it
Your website speed dramatically impacts your entire digital marketing efforts, from search engine optimization to conversion. A slow website is ...
Digital Marketing
Build a magnetic brand with empathy and authority
Digital Marketing
Google’s Bert Update calls for intent-based SEO content
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Why gay couples should get married
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Increase your income as an LGBT entrepreneur
Success as an LGBT entrepreneur How do you create success without sacrificing what makes you unique? LGBT entrepreneurs often struggle ...
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Your queer individuality is not a burden More and more companies in the West are embracing LGBT individuality. That’s why ...
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Why is LGBT engagement important? LGBT people are dedicated to our divas. We feel obliged to our politicians. We stand ...
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How page speed affects your Google rankings and how you can improve it
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Data from over 1700 global marketers
Digital Marketing
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Digital Marketing
Jan16
How I use content scoring to create posts my audience loves
From short social media posts to in-depth digital guides, I’ve written thousands of pieces of content for SaaS companies, small businesses, government agencies, large nonprofits, ...
Jan16
E-commerce remains an efficient business tool in 2020
Today, every company in the global market wants to have a presence that goes beyond their corporate and social media pages. In fact, the importance ...
Jan16
Adding social proof to your landing pages
People use social proof to shape their opinions and constantly influence their decisions. Choosing a film based on the rating it receives on Rotten Tomatoes ...
Jan15
How much does an explainer video actually cost? (New data)
I was a teacher during the pandemic, which meant I had to quickly become a pro at creating explainer videos. If I could have gotten ...
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Social Proof for Ecommerce Storefronts: WordPress & Shopify
We recently covered the types of social proof you can add to your website’s landing pages. But that’s just the beginning, because there’s more to ...
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The Ultimate Guide to Public Relations in 2025
I remember when I first heard about public relations. It was a long time ago and I thought it was a fancy name for a ...
SEO
Nov21
Improve keyword research with Yoast SEO and SEMrush • Yoast
When it comes to search engine optimization, using top-notch tools is crucial. Yoast and SEMrush have joined forces to combine their technologies. This integration benefits ...
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Maximize your SEO potential with the Yoast SEMrush integration
Take your content strategy to the next level with advanced SEMrush insights in the Yoast SEO plugin! Simplify your SEO process and focus on what ...
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What is search intent? • SEO for Beginners • Yoast
SEO is a way to drive more traffic to your website. By ranking high on Google, you attract more people to your website, which leads ...
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Documenting Google’s website rating and its impact on search rankings using the Gabeback Machine (Googler quotes, videos, documentation and more)
It’s not like all URLs on a website suddenly become poor quality overnight. It is a site-level adjustment that can affect the ranking of an ...
Nov12
What is ChatGPT Search (and how does it use Bing data)? • Yeast
Last week, OpenAI introduced ChatGPT Search – a new way to search the web using AI within a chatbot interface. Thanks to the integration of ...
Nov06
A guide to improving your app’s visibility • Yoast
App Store Optimization (ASO) helps your app stand out in busy marketplaces. It’s about making your app more visible and increasing downloads. This guide offers ...