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Schema markup for AEO helps response engines understand a website. The schema is readable by AI crawlers because it is ...
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May25
How to Optimize AI Overviews (AIOs): A Complete Playbook for 2026
Google AI overviews appear in Google search results for a growing share of searches, and if your content isn’t structured to deserve a mention, you’ll ...
May21
AI quote tracking tools to monitor and increase visibility
The brand tracking dashboard shows that awareness has increased. Social listening tools have a consistent volume of mentions. The PR platform received a dozen media ...
May21
Best AI search analytics tools for marketing teams
I’ve spent the last year watching marketing teams struggle to understand why their organic traffic reports tell one story while their pipeline tells another. The ...
May18
How to track and measure visibility
Brand mentions are not a new concept, but response engine optimization (AEO) gives them a different weight. Brand mentions are any online references to your ...
May14
The Essential Guide to Search Marketing for Businesses in Edmonton
As a business owner in Edmonton, you know exactly how competitive the market can be. Whether you run a small local business or a growing ...
May08
6 Benefits of Generative Engine Optimization Every Marketer Should Know
You saw it with your own eyes, dear reader. The way shoppers discover brands is changing faster than most marketing teams realize. Related posts: How ...
SEO
Apr21
7 Things We Learned from the SEO Industry • Yoast
SEO expands in 2026, does not change. Traditional search is still important, but SEO now includes AI-driven discovery, social platforms and chatbots. The principles are ...
Apr17
The Agentic Web is Here: 5 AI Shifts I Discuss with Clients About AI Search
Search and AI news you can use (Marie’s newsletter) In this episode, I’ll share the top five things I discussed with clients this week. I’m ...
Apr16
I’m rethinking blogging – Marie Haynes
Hello! 👋 This started with a short post about why I’m moving my newsletter back to my blog and eventually turned into a full-length article ...
Apr16
5 Ways to Improve Your AI Brand Visibility (With Yoast AI Brand Insights) • Yoast
AI is changing search and rewriting the rules. If your brand isn’t visible in AI-generated responses, you have a bigger problem than just traffic. You’re ...
Apr14
Three new tasks, better navigation and a bug fix in the Yoast SEO task list • Yoast
We launched Yoast’s SEO Task List in December to give you a clear, actionable to-do list for your website’s SEO. In this update, we added ...
Apr07
What I learned from Sundar Pichai’s latest interview about the future of search and AI
I really enjoyed this interview with Sundar Pichai from John Collison and Elad Gil from Stripe. Here are the 5 most interesting things I learned. ...