Digital Marketing

How to manage your entire marketing budget (free budget planner templates)

How to manage your entire marketing budget (free budget planner templates)

The words “marketing budget” are sufficient to burden each marketing manager. Every dollar has to earn its place. That is why I get in with coffee at the budget season, dissolve my spreadsheet and is based on difficult decisions. For every marketing manager, budgeting is not just a number game. It is a high operating […]

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45 video marketing statistics for 2025 (new data)

45 video marketing statistics for 2025 (new data)

Newer video marketing statistics show that visual storytelling wins. Video is an ever greater way to communicate your brand history, explain your promise of value and to build relationships with your customers and potential customers. I personally like stories, the relativity and the brevity of video content. To help you use videos in your marketingI

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How HLK -SEO and content marketing build the brand authority

How HLK -SEO and content marketing build the brand authority

In today’s digital age, the fire authority is for construction for every company, especially in competitive industries such as HLK. Content marketing has proven to be one of the most effective ways to create trust and credibility with potential customers. But how can you highlight your HLK business? One of the best options is the

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The most effective B2B Saas marketing tactics -everything I know as a marketer

The most effective B2B Saas marketing tactics -everything I know as a marketer

When I worked for a SaaS company in my own house, marketing felt like an endless challenge. We have dealt with all the basics: paid campaigns, blog content and e -mail marketing. On paper it looked like we were doing everything right. But the users did not convert and the growth remained closed. Something was

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Fast, broken and stuck? Your content team needs processes to break

Fast, broken and stuck? Your content team needs processes to break

We live in an era that is obsessed with over -the -reaching. Tech billionaires apply as sole progress architects and preach the virtues to move quickly and break things. Companies that imitate this way of thinking pursue disorders at all costs. But here is the irony: marketing teams have spent the past decade to move

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How NLP strengthens customer loyalty in digital marketing

How NLP strengthens customer loyalty in digital marketing

In the fast -moving world of digital marketing, the stay of the latest technologies means to effectively engage customers. Such an innovation is natural language processing (NLP), a branch of artificial intelligence that enables machines to understand, interpret and react to human language. NLP has changed digital marketing by providing brands of high -performance tools

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Why your company needs a mobile optimized website

Why your company needs a mobile optimized website

In today’s fast -moving, technology -operated world, companies have to adapt to the developing digital landscape in order to remain competitive. When it comes to jumping mobile internet use, companies must ensure that their websites for mobile devices are optimized. Regardless of whether you operate a small local shop or a large company in Edmonton,

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The 12 sharpest lessons by marketing managers at Fortune Media, Liquid Death, Hatly & More

The 12 sharpest lessons by marketing managers at Fortune Media, Liquid Death, Hatly & More

Every week Laura, Caroline and I can entertain today with some of today’s most innovative marketing champions. We ran the rabbit hole with people from Spotify, Liquid Death, Hafer, New Balance, Zapier, Hootsuite, the Brooklyn Nets and even the creators of Chicago’s most popular schnapps with Tirefire-Airpa networks.

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