Digital Marketing

Already in 2003 I worked with my first big consulting customer, Hasbro. (Yes, The Hasbro. And yes, it was as much fun as you would imagine.) Sitting on my desk to the time dog ear, tea-colored, salsa-splotted-a multi-page document that I treated like Holy Scriptures: the spam trigger word list.

An angry, influential customer marks your company in a LinkedIn -Rant via a buggy product publication. They watch the impressions climb quickly. The comments are piling up while others vented their frustrations and feed the frenzy.

Small business owners all say the same thing: “My website traffic tank and what used to work no longer.” And you are right. Almost 60% of search queries not end in one click – People get answers from AI and never visit their website. But here is crazy: the same AI that kills your traffic?

Google remains the top search engine with a significant market share of more than 89%. This means that 89% of all searches take place on Google.

It is time to fall the luggage around the word “influencer”.

Imagine Starbucks -Siren. Imagine now in a light Drift Kings Media Orange. How incorrect Does that feel for you?

Each content team has a different idea of ​​what “on brand” means – until they write it down. I have found that a guide for the content style is of crucial importance in order to do it correctly without several revisions or descriptions.

I remember when Chatgpt started for the first time. The entire marketing community was shared whether you should use AI chatbots or not. Contributions to chatt would be preserved hundreds of comments, one side debates about the convenience of AI, and the other argue that ai can never keep up with human creativity.