Digital Marketing

You may know him as the author of young adult bestsellers The fault of our starsBut John Green’s latest book is a nonfiction defense of his own title:In Everything is tuberculosisHe argues that tuberculosis has shaped everything around us.

Higher education institutions face unique communication challenges in 2025. Between recruiting prospective students, engaging current learners, nurturing alumni relationships, and coordinating with faculty, colleges and universities need robust email marketing solutions that can handle complex campaigns with multiple audiences while delivering personalized experiences at scale.

Running a successful dental practice requires more than fluoride, free toothbrushes, and clinical expertise.

The requirements for email marketing in the automotive industry are unique. Car dealerships, repair shops and automotive service centers face challenges that differ significantly from those in other industries.

Building a business has never been easier, but the landscape is also more competitive. The difference between success and failure often depends on how quickly you can achieve your goals. You need to understand your market and how to scale your business. AI tools can help you get started.

Email subject lines determine whether your carefully crafted campaigns ever see the light of day – but most marketers still rely on gut instinct and basic A/B testing to choose them. What if you could predict which subject lines will resonate with your audience before you hit send? AI email subject line optimization makes this

I worked cross-border for the first time in the mid-1990s, interpreting Spanish calls for AT&T. What struck me then – and what still applies today – is how quickly things fail when people assume the way they work is universal. Nearly three decades later, after leading international growth at HubSpot and advising companies from Google

The way most marketing teams approach AI is probably the way I approach my inbox at 4:59 p.m. on a Friday.

TL;DR: Enterprise generative AI tools are advanced software platforms designed to automate and improve marketing, sales, and customer service at scale. The best tools integrate with your CRM, unify customer data and support secure, organized workflows. To choose the right solution, focus on proven use cases, depth of integration, governance controls, and measurable ROI. Start

In the first episode from me Push Podcast I have the fantastic psychologist Dr. Adrian North interviewed, who ran one of them groundbreaking studies On the psychology of music.