Digital Marketing

I tested AI tools for the first time in 2019 to automate repeating parts of my workflow. It seemed the perfect solution to be: let the code run the manual material for which I was too bored. However, I quickly discovered hidden costs for everything I did. My automation script needed a server to continue […]

I have been in content marketing for about eight years and will tell you this golden nugget of truth for free: you cannot cheat your way to success in this game. And this applies in particular to marketing on a visual platform like Instagram. In my experience, it requires commitment, consistency and hard work to

Ethan Mollick, Professor of Management at the Wharton Business School, has a simple yardstick for the pursuit of the progress of the image generation functions of AI: ”Otter in a level with WLAN. “” Mollick uses this prompt to create pictures of … an otter with Wi-Fi in a plane. Here is his results from

The preferences of customer communication vary strongly in today’s digital landscape. Some may want to go to the target page of a company, initiate a conversation with a chatbot or even pick up the phone to learn more about a service or a product.

When threads were started in July 2023, it made headlines for BREAK recorde-100 million registrations in less than five days and was quickly referred to as “Twitter killer”. But within weeks the use was strong. Headlines followed and warned that threads already lost steam.

What Does a Digital Marketing Account Officer Do? In today’s digital world, businesses rely heavily on online marketing to reach their audience, promote products, and build their brand. A Digital Marketing Account Officer plays a crucial role in ensuring that digital marketing campaigns are successful and aligned with business goals. This role involves managing client

What Is a Digital Marketing Strategist? The digital world is constantly evolving, and businesses must keep up to stay competitive. One key player in ensuring a company’s online success is a digital marketing strategist. But what exactly does this role entail? What skills are required, and how does a digital marketing strategist contribute to a

Out of P&GS “Thank you, mom” To Dos Equis’ “most interesting man in the world”, Marketing campaigns can stick to us. I think that the best types of marketing campaigns have a long shelf life in my brain, even decades (Sarah McLaughlin’s tears “Arms of A Angel” for the Spca, someone?). Why is that? Campaigns