Digital Marketing

Welcome to The perspective, A series where HubSpotters weigh in on the latest business and marketing trends.

PPC or pay-per-click is a type of internet marketing method in which advertisers pay a fee every time someone clicks on their ads. This means you only pay for advertising if your ad is clicked. This is a method of purchasing visits to your website to drive traffic to your website organically. One of the

I write for a living. While I Love Because I give my creative work room to breathe, grow, and develop, deadlines don’t allow me the luxury of writer’s block. At some point in the project timeline I need to move beyond this blank page.

Word of mouth is definitely an essential part of any successful modern marketing strategy. However, many of you may not know that it means something beyond the implied meaning. Traditionally, word of mouth referred to a person’s independent and unsolicited verbal recommendation of a company in their social circle, based solely on excellent product or

Because the internet changes so quickly, people can argue all day about how often they should post on social media. Which networks should you use? How often should you post? And does the time you post really matter?

Digital marketing is a challenging business to master. It’s easy to make mistakes when it comes to complex strategies like search engine optimization (SEO), content marketing, and paid advertising. However, there is one aspect that is equally important and easily overlooked: blogging. Blogging seems easy, but it’s not always easy – and far too many

Hear NEW! Listen to article Log in or register to access this audio feature! Don’t worry…it’s FREE! Content marketing has always been an effective way to attract and retain customers by creating and distributing content that is relevant to them. This also applies to B2B companies. However, because the B2B

The irony is not lost on me that I’m currently writing a guide about…guides. But I have some experience writing them for HubSpot, such as “How to Give a Compelling Presentation,” “How to Develop a Content Strategy: A Guide from Start to Finish,” and “How to Write a Request for Proposal.” So it came naturally.

You can have the best product, the most data, and the biggest advertising budget, but if you can’t tell a compelling story, it doesn’t matter.

Digital marketing has taken over the business world in leaps and bounds. It has come to a point where no business in the industry can survive without a proper digital marketing strategy. As the world progresses, business techniques and tricks also evolve. Currently, business processes are very different from those in the early 2000s. Whether