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Finance

Be like Matt Baume and do things you love

Meet Matt Baume Wouldn’t it be nice if you could create a career that matches your interests, no matter how ...
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Finance

6 tips to write your best self-assessment

Destroy your self-assessment Are you interested in a promotion at work or a hefty raise? The best way to sell ...
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Finance

LGBT Health 411 under the evolving ACA

LGBT health concerns are real There is a lot of noise surrounding the Affordable Care Act, and that makes it ...
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Finance

7 simple tips to create the best budget ever

Is there a preferably Budget? Yes. There is the best budget, and we have outlined the 7+ steps to create ...

Digital Marketing

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The tactical shift that resulted in a 35,000% increase in visibility on LinkedIn

Sam Meller is the Head of Social for The hustle and bustle, but we were allowed to borrow them briefly Masters in Marketing, because she ...
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12 Great New Customer Welcome Email Examples (Templates)

I’m going to say something that might upset a few people, but here it is: I’m still disappointed with most of the welcome emails I ...
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6 brands that stand out from the competition and how you can too

There has never been a greater moment in history when brand differentiation has been more important. The channels we relied on for growth are busy ...
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HubSpot’s State of Newsletters Report 2025 (data from over 400 newsletter professionals)

The inbox is having its moment again. Newsletters have made a complete comeback and the rules of the game have become a little… more complicated. ...
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10 Best Email Marketing Tools for Financial Services Companies in 2025

Running a financial services business is about much more than depositing and withdrawing money from accounts – it’s about managing customer trust, regulatory complexity, personalized ...
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6 Best Email Marketing Tools for Cleaning Businesses in 2025

Running a cleaning business is about more than just mops and elbow grease – it’s about managing relationships, schedules, recurring contracts, field teams and customer ...
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Mark Zuckerberg talks classifiers, trust, and algorithmic collateral damage (and it relates to Google algorithm updates)

A recent appearance by Mark Zuckerberg on the Joe Rogan podcast provides a great explanation of how classifiers, confidence levels, and precision work with machine ...
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Use Gemini to understand and improve your EEAT

With EEAT, Google uses all the signals at its disposal to determine whether you are known as a contact point for your topics. In this ...
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Google December 2024 spam update analysis

The end of 2024 was a crazy time SEO-wise, as Google released several major updates at the end of the year (and throughout the holiday ...
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Understanding Google’s December updates. Are you affected? If so, what do you do?

The December core update was a quick update and ran from December 12th to 18th, 2024. Google then released a surprise spam update just days ...
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5 Tips for Creating Good Seasonal Content • Yoast

It’s the festive season! Or it’s close to Valentine’s Day, or the start of summer, or… you get the point. People love to celebrate, which ...
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Get instant clarity on your SEO with the new Yoast SEO dashboard

The new Yoast SEO Dashboard lets you see how your website is performing at a glance. Instead of searching through pages, you can find all ...
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