SEO

Most SEO strategies are based on one goal: getting people through the door. This typically means driving traffic to the site, ranking for high-volume keywords, and attracting new users. But what happens after someone signs up or makes a purchase? This part of the funnel is often ignored. SEO doesn’t stop with acquisition. It can […]

SEO expands in 2026, does not change. Traditional search is still important, but SEO now includes AI-driven discovery, social platforms and chatbots. The principles are the same, such as clarity, structure, authority and relevance, but the platforms are multiplying. We surveyed 59 SEOs to find out how they’re dealing with these changes. Some have less

Search and AI news you can use (Marie’s newsletter) In this episode, I’ll share the top five things I discussed with clients this week. I’m finding that playing around with some of these new features of Gemini, especially Gemini in Chrome, has led me to an existential crisis! The internet is changing so quickly and

Hello! 👋 This started with a short post about why I’m moving my newsletter back to my blog and eventually turned into a full-length article with my thoughts on the value of blogging today. In the 14 years I have been writing my newsletter, it has undergone many changes. I want to share my thoughts

AI is changing search and rewriting the rules. If your brand isn’t visible in AI-generated responses, you have a bigger problem than just traffic. You’re missing out on trust, credibility, and customers who now expect AI to recommend the best options everywhere. We see that traditional SEO is no longer enough. These days, it’s possible

We launched Yoast’s SEO Task List in December to give you a clear, actionable to-do list for your website’s SEO. In this update, we added two new tasks, improved navigation to fixes, and fixed a bug that caused tasks to appear in the wrong language. A quick summary: What does the to-do list do? The

I really enjoyed this interview with Sundar Pichai from John Collison and Elad Gil from Stripe. Here are the 5 most interesting things I learned. 1. Search will still exist in the future, but much of it will be agent-based Sundar was asked if agents will replace the search. He said: “If I fast forward,

Eligible Yoast customers can participate now a free Yoast AI Brand Insights scan and receive a personalized report showing how ChatGPT, Perplexity and Gemini view your brand. Your brand is part of the AI ​​conversation, whether you monitor it or not. Yoast AI Brand Insights, part of the Yoast SEO AI+ plan, gives you insight

You’ve worked hard to create your product catalog. The last thing you want is for AI tools like ChatGPT or Google Gemini to inaccurately describe your products to potential customers. AI tools don’t crawl your entire store like a search engine. They quickly grab whatever they can find and fill in the gaps. For a

AI search is changing the way visibility works. Users receive direct answers instead of clicking on links, which means there are fewer chances of driving traffic. In this shift, AI citations are becoming the new gatekeepers, deciding which sources are mentioned in answers. Over the past year, search has shifted from ranking pages to selecting