SEO

Imagine a web where a machine fills out your lead forms, buys your products, and negotiates with your backend. While many SEOs are currently arguing about whether to block AI search bots, whether we should call ourselves SEOs or GEOS, or whether we should optimize to get featured in ChatGPT, the reality of the web […]

For years, SEO followed a fairly predictable formula: create valuable content, optimize for search engines, and compete for rankings on Google. But the way people find information online is changing rapidly. Tools like ChatGPT, Perplexity and Gemini introduce a new layer between users and search engines where answers are generated and synthesized, not just retrieved.

A good XML sitemap acts as a roadmap for your website, guiding Google to all the important pages. XML sitemaps can have a positive impact on search engine optimization and help Google find your important pages quickly, even if your internal linking isn’t perfect. This post explains what they are and how they help you

I enjoyed this interview with Liz Reid, Head of Search at Google, on the ACCESS Podcast with Alex Heath and Ellis Hamburger. Liz has talked a lot about the future of search. Here are the 5 most interesting parts. Will agents eventually do most of the activity on the Internet? Yes, but not all the

Version 4.6 of Double post from Yoast is hereand it’s about making your editing experience in the WordPress block editor more natural and ensuring that Rewrite & Republish works reliably every time you need it. A more modern editing experience Everything where you would expect it. Post duplicate controls are now located in the block

Imagine a web ecosystem where not only humans but also AI agents communicate with websites, going beyond traditional browsing. Unlike traditional web experiences where humans click, scroll, and search, AI agents can navigate, interpret, and even perform tasks on their own on your website. This is not a futuristic concept. It’s already unfolding. This is

In November 2025, Yoast announced a collaboration with NLWeb, an open web protocol developed by Microsoft that aims to simplify the creation of conversational interfaces for the web. Today we are proud to present the first major result of this work: Yoast SEO Schema Aggregation. This is a Opt-in function This brings together your website’s

Yoast’s February 2026 SEO Update is part of our monthly webinar series covering the latest developments in search and AI. In each session, we’ll cover the most important news stories from the last month and examine how they impact your search strategy. Hosted by Carolyn Shelby And Alex Mosswhich this month’s update focused on AI-driven

The December 2025 core update had a significant impact on a large number of websites. All of the sites listed below that performed well are either long-time customers, former customers, or sites that I have conducted a site review for. While we can never say with certainty what changed by changing Google’s core algorithms and

It’s no secret that publishing SEO-friendly blog posts is one of the easiest and most effective ways to increase organic traffic and improve SERP rankings. However, in the age of artificial intelligence, blog posts are more important than ever. They help build brand authority by consistently providing fresh, valuable content that can be cited in